Super Group Promotes Kirsty Ross To COO Amid Leadership Changes

Super Group has appointed Kirsty Ross as its new Chief Operating Officer, elevating a senior executive who has been closely involved in the business since 2023. Ross replaces Jason Kenny, who had held the COO role since late 2024. The company has not disclosed Kenny’s next position, and he is no longer listed as part of the Executive Team.

Since joining Super Group in October 2023, Ross has held multiple leadership roles including Chief People Officer and Chief of Staff. Her background spans the financial sector in South Africa, with experience at Investec and Bank of America before transitioning into the iGaming space.

“I’m pleased to share that I’ve stepped into a new role as Chief Operating Officer at Super Group. Over the past few years, I’ve had the opportunity to work closely with teams across the business, supporting our leaders, strengthening how we operate, and helping to connect strategy with execution, and I’m excited to continue building on the strong foundations already in place,”  Ross wrote on LinkedIn.

“Super Group is a business driven by talented people, clear ambition and a global mindset. In this role, my focus will be on enabling our teams to operate effectively, scale sustainably, and deliver against our long-term priorities.

“Thank you to my colleagues for the support, trust and continued collaboration. I’m looking forward to what’s ahead.”

Strong Q1 performance provides backdrop for leadership shift

The promotion follows a solid start to 2026 for the Betway and Spin owner. In its Q1 results, Super Group reported revenue of $612m, profit of $86m and adjusted EBITDA of $152m. These figures represent year-on-year increases of 18%, 31% and 26% respectively.

The company structures its performance reporting around Africa, its largest revenue driver, and International markets. 

Despite industry pressures affecting iGaming operators globally, the group has maintained momentum due to product strength and operational efficiency.

Leadership emphasises people, platforms and technology for next phase

On the investor call, CEO Neil Menashe commented about efforts to deepen its leadership bench.

“I think we are seeing huge, huge efficiencies. We’ve hired Justin Stock, who’s been our external counsel and helped us deliver the business to where it’s today, as our Head of Commercial and M&A.

“We really have a great team at the C-suite level of Super Group, and then when you go into the rest of our companies, we have absolutely got great people there.

“With the International and Africa being these two segments, we are bolstering all of this, but in order to grow and keep growing, it’s about our people, it’s about our platforms, and it’s about the tech that we’re going to use.

“And we need the best of the best to help us make these decisions, and that’s what we have done up till now, and are now taking to the next level.”

Super Group is currently shaking up its leadership after profitable Q1 results. The company has promoted senior executive, Kirsty Ross, to the role of Chief Operating Officer. It also appointed Justin Stock as Head of Commercial and M&A. This signals a new beginning for Super Group with capable hands at the helm of affairs.