Leeds United shared news of a fresh official partnership by naming Parimatch as the men’s first team’s sleeve partner. The Parimatch company operates worldwide and brings more than 30 years of work in sports betting and gaming. Its logo has already appeared in the Premier League before. This company is recognized as a global and reliable sports betting brand.

Parimatch Branding to Feature Across Leeds United Platforms

Recent kit launches included home and away shirts for the 2025/26 season, and Parimatch confirmed their logo will feature on the club’s shirt, positioned on the left sleeve, for the next Premier League campaign. The Parimatch symbol will also be displayed both at Elland Road and at Thorp Arch. The company branding will also show on the stadium’s perimeter LED boards and the club’s media background.

Focus on Creative Campaigns and Club Partnership

Both partners want to support the brand through creative partnership ideas and online campaigns, using the platforms of Leeds United and Parimatch for sharing content. Sergey Portnov, CEO of Parimatch, discussed their dedication to working alongside clubs that want to shape football’s direction.

He explained: “This is not just a partnership. It marks a strong bond between two sides sharing the same purpose: victory. Parimatch values leadership, and Leeds United demonstrates this through history, loyal supporters, and their plan for the Premier League 25/26. We do not wait for new things to happen. Our team pushes changes. The partnership stands for our promise to partner with clubs focused on moving football forward.”

Morrie Eisenberg, Leeds United’s Chief Business Officer, also stated: “Welcoming Parimatch as the new sleeve partner makes us happy. Parimatch has been part of the sports industry for many years, offering trust and commitment. We aim to work together with the Parimatch group, supporting our commitment to deliver creative campaigns and partnership activities whenever possible.”