FIRST.bet Powers Sportsbook Launch for 7Games, Betão and R7 Across Brazil

7Games, Betão and R7, operated by OIG Gaming Brazil Ltda., have launched full sportsbook offerings powered by FIRST.bet. 

The agreement extends sportsbook functionality across three of Brazil’s largest casino brands, supporting their expansion into sports betting. OIG selected FIRST.bet to power all three brands, highlighting the supplier’s ability to operate multiple large scale brands through a single technology platform.

Custom front-end combines with sportsbook technology for the Brazilian market

7Games developed its own sportsbook front-end using SportOS, FIRST.bet’s operating system, while the supplier’s technology powers trading, pricing, live markets and performance behind the scenes. The setup allows players to experience a sportsbook built around the 7Games brand.

FIRST.bet said its platform was already configured for Brazil, with interfaces in Portuguese, odds models featuring domestic competitions and integrated live betting, trading and risk management tools.

“Brazil is not a market you can grow into slowly. The product has to work from day one,” said Fernando Oliveira Lima, founder and CEO of 7Games. “FIRST.bet gave us a sportsbook that already fits this market, so we could focus on our players instead of fixing the technology underneath them.”

Technology partnership supports long-term growth strategy

Tom Light, Founder and CEO of FIRST.bet commented on the collaboration. “Brazil rewards operators who get the product right and punishes the ones who don’t,” he said. 

“7Games already commands serious traffic on the casino side. Now they have a sportsbook built to hold up under that kind of pressure, on their own front-end, running on our engine. That is exactly what SportOS was built for.”

Founded by former SBTech executives, FIRST.bet provides sportsbook technology across Latin America, Europe and Africa. The company holds licences from the Malta Gaming Authority and the Swedish Gambling Authority, while also maintaining GLI-33 certification and ISO audited standards. 

It has received multiple industry awards for its sportsbook technology in recent years, including ‘Sportsbook Supplier of the Year’, ‘Best Sportsbook Provider’, and ‘Sports Betting Supplier of the Year’.

First.bet will be powering 7Games, Betão and R7 with sportsbook offerings to power the Brazilian market. These brands have established themselves as top casino platforms, so this collaboration is set to support their expansion into betting products.