EvenBet Gaming Lands Swedish B2B Licence — and Its Nordic Ambitions Are Just Getting Started

Key Points

• EvenBet Gaming received a five-year B2B supplier licence issued by Spelinspektionen on 15 July 2026 and this covers the company poker along with casino portfolio.
• Sweden’s licensed gambling market generated SEK 6.7bn turnover during the first quarter of 2026 where commercial online gambling formed SEK 4.4bn of the figure.
• Swedish approval came after the Danish licence EvenBet obtained in May 2026 and the events resulted in Nordic market entries within two month.

Sweden maintains strict procedures for licence awards. EvenBet Gaming obtained a five-year B2B supplier licence from the Swedish Gambling Authority known as Spelinspektionen and this step makes the Malta-based provider portfolio available to licensed Swedish operators starting 15 July 2026. The approval includes EvenBet online poker software together with its turnkey casino platform which lets operator partners reach both areas via one supplier connection.

Reaching this point takes steps beyond product quality alone. Spelinspektionens licensing process requires independently verified RNG certification along with mandatory annual security audits and platform security assessments before any supplier can supply services to Swedish facing operators. EvenBet takes charge of those obligations in a direct manner so its operator clients avoid the need to repeat compliance work on their side. The company software receives independent tests from iTech Labs, BMM Labs and Gaming Laboratories International while it maintains ISO 27001 information security certification.

Sweden’s Market: Mature, Regulated, and Still Growing

The licence carries a clear commercial purpose. Sweden’s licensed gambling market produced SEK 6.7bn in turnover for the first quarter of 2026 and this result shows year on year growth of 0.8 percent while the commercial online gambling and sports betting sector contributed SEK 4.4bn to the sum. Spelinspektionen supplied the figures which indicate a market that developed after the re-regulation framework started in 2019.

Channelisation forms a central part of Sweden’s appeal for licensed operators and suppliers who work with them. The country reports a channelisation rate that exceeds 90 percent and this means Swedish players choose licensed platforms instead of unlicensed alternatives in large numbers. Suppliers such as EvenBet experience lower competitive pressure from operators outside regulation and they gain more commercial chances inside the regulated system.

The cross-sell proposition matters here too. EvenBet’s argument to Swedish operators is that combining poker and casino within a single platform reduces customer acquisition costs, lifts player lifetime value, and creates natural retention pathways between verticals. A sports bettor who enters a quick poker hand during halftime is not a poker player in the traditional sense; he is a cross-vertical user who, according to EvenBet’s internal data, re-enters that loop multiple times within a single session.

Back-to-Back Nordic Wins

EvenBet received the Swedish licence in sequence to its five-year B2B supplier licence from the Danish Gambling Authority Spillemyndigheden that came in May 2026. That Danish approval reached poker software along with a turnkey casino platform and a content catalogue containing roulette, baccarat, blackjack, punto banco, bingo and slots. The pair of Nordic licences operates beside EvenBet Malta Gaming Authority B2B licence that entered effect in April 2020 and gained extension in October 2020 for casino games.

Two regulated Nordic markets in two months reflect a deliberate pattern. Both Sweden and Denmark have tightened supply-chain compliance requirements alongside their operator-licensing regimes, and both require that B2C operators work exclusively with licensed B2B suppliers. For any supplier serious about the Nordic region, direct regulatory accreditation is not optional; it is the entry condition.

Denmark’s new mandatory B2B licensing regime came into force on 1 January 2025, following an amendment to the country’s Gambling Act passed in February 2024. Since then, B2C operators with a Danish licence may only offer content from a supplier holding its own accreditation. Sweden operates along similar lines. The trend across mature European markets is unmistakable: compliance accountability is moving closer to the technology layer, not just the operator layer.

A Broader Platform Ambition

EvenBet holds recognition for poker operations yet this description no longer covers all aspects of its business. The company moved into the casino area through the launch of a turnkey casino platform and game aggregator which placed poker infrastructure, casino content and operational tools inside one connected system. The portfolio contains player account management, payment integrations, KYC tools, promotional systems and access to thousands of casino titles.

The Swedish licence covers this full scope. Operators accessing EvenBet through the new accreditation can build a complete gaming brand or bolt poker onto an existing casino and sportsbook operation, without changing suppliers. That flexibility is increasingly the pitch in markets where operators want fewer technology relationships and tighter product integration.

Product innovation has run parallel to the regulatory push. EvenBet won the Poker Supplier of the Year award at the EGR B2B Awards 2026 in June, a recognition the company attributed to continued expansion of its global client portfolio, new market launches, and the introduction of gamification features including One Click Poker. Shortly before the Swedish licence announcement, the company also rolled out Table Collections, a no-code feature allowing operators to manage the visual design of poker environments directly from the back office without any developer involvement.

Dmitry Starostenkov, CEO at EvenBet Gaming, said: “Securing our Swedish B2B licence is another important milestone in EvenBet’s long-term strategy. Sweden has established itself as one of the most mature and well-regulated gaming markets in Europe, making it an extremely attractive jurisdiction for both suppliers and operators. This approval not only reflects the strength and reliability of our technology but also allows us to support our existing and future partners with fully compliant access to a highly valuable market.”

Expert Analysis: Regulatory Momentum as a Commercial Asset

The Swedish approval arrives during a period of development for EvenBet activities across Europe. EvenBet obtained two Nordic licences within two months along with an industry award, a new casino platform and product launches and these steps form part of a connected sequence. The events show a provider that invested years in preparation for the regulated market credibility required to gain access in places such as Sweden and Denmark.

Markets in Europe direct attention to B2B licensing changes so suppliers face direct accountability in places such as Denmark and Sweden. Companies that lack regulatory approval lose their position to supply services while those who hold approval receive commercial advantages that reach past one jurisdiction. EvenBet views the Sweden licence as evidence that compliance developed over time turns into the central offering. Operators in supervised jurisdictions seek suppliers who reduce regulatory requirements instead of increasing them and EvenBet dual vertical platform with Spelinspektionen accreditation allows it to present this position throughout the Nordic region.