DATA.BET Expands Tennis Coverage With Infront Deal

DATA.BET has expanded its tennis products after integrating official sports data through a collaboration with Infront. This agreement forms part of the operator’s product development strategy as it improves coverage across major sports disciplines like tennis. 

The integration is powered by official sports data sourced from verified and transparent channels. Through the partnership, DATA.BET clients will be able to expand their tennis events and betting markets across different competition levels.

Improved tennis coverage for operators and DATA.BET’s long-term growth

The company said the integration will support more stable sportsbook performance during periods of heavy betting activity. This will help operators maintain player engagement throughout the tennis calendar.

The partnership aligns with DATA.BET’s long-term strategy of building a scalable sportsbook product supported by official sports data and content.

“Tennis is among the top five most popular sports for our clients, which makes expanding coverage in this discipline a clear priority for DATA.BET,” said Otto Bonning, head of sales at DATA.BET. “By expanding our tennis coverage, we provide operators with deeper, year-round tennis coverage.”

Infront highlights value of official sports data

Diogo Almeida said the agreement supports Infront’s wider strategy of distributing official sports data across the betting industry.

“Our collaboration with DATA.BET is part of our strategy to make sure that the whole betting market has access to official data, reaching as many sportsbooks as possible and making sure that their customers have a great offer in front of them, whilst also being protected by the usage of live fast-path official data from the umpire`s chair,” Almeida stated.

Data.bet has partnered with Infront to improve its coverage for tennis. This guarantees better performance and sustainable player engagement for operators throughout the tennis calendar. Infront’s role in the partnership will be powering Data.bet with official sports data from reliable sources.