The United Kingdom’s Competition and Markets Authority has launched an initial inquiry into Sportradar’s proposed acquisition of IMG Arena US Parent, LLC. This follows Sportradar’s FY24 announcement, including plans to acquire the company’s full sports portfolio.

Currently, the CMA is inviting comments from industry players, partners, and other stakeholders on how the deal could harm competition in the UK market. They are also reviewing if the transaction creates a relevant merger situation under the Enterprise Act 2002. Written submissions are being accepted, but no official deadline has been set for the next steps.

A Powerful Move in the Sports Data Market

Sportradar is one of the biggest names in global sports technology. The company has strengthened its international reach with recent agreements, including a partnership with DAZN for FIFA Club World Cup coverage and an integrity deal with Brazil’s Ministry of Sports. By acquiring IMG Arena, Sportradar gains access to a wide range of valuable content rights. IMG Arena supplies data and streaming services to sportsbooks, broadcasters, and betting platforms. 

Furthermore, its portfolio includes big names such as the UFC, ATP, and PGA Tour. This deal would expand Sportradar’s influence in critical areas like live betting, streaming technology, and sports data intelligence. If approved, it could reshape how sports content is distributed and monetized across the UK and beyond.

Industry Concerns and Public Feedback

The CMA’s request for public input gives the industry a chance to weigh in on how the merger might affect competition. Main issues include the risk of reduced innovation, fewer choices for clients, or higher barriers for smaller players trying to enter the market.

Stakeholders are encouraged to provide insights on potential impacts related to pricing, service quality, and long-term innovation. These comments will help the CMA decide whether to escalate the review or allow the deal to proceed without changes.

While the inquiry is still in its early stages, the outcome could set a standard for how regulators approach mergers in the booming sports tech sector.

What’s Next for the Deal?

At this point, the CMA has not imposed formal restrictions or conditions. The inquiry is focused solely on collecting information. Based on the findings, the CMA will decide whether a full Phase 1 investigation is necessary. This review highlights the need for stricter regulations as the global sports data industry continues to grow. 

With more companies competing for rights and streaming audiences, regulators are under pressure to ensure a fair and open market. The outcome of the Sportradar-IMG Arena deal will  shape the future of competition in this sector.