SOFTSWISS Sportsbook – TrueLabel Integration Simplifies Betting Launches

SOFTSWISS partnered with TrueLabel to bring the SOFTSWISS Sportsbook directly into the TrueLabel platform. Through this integration, operators can introduce sports betting features while keeping existing systems and avoiding infrastructure changes.

SOFTSWISS Sportsbook and TrueLabel formed a partnership centred on flexibility and operational efficiency. The Sportsbook uses a platform-agnostic design supporting third-party platform integration. This setup enables sportsbook launches without altering internal workflows or systems. Operators gain access to a sportsbook offering wide sports coverage. The product includes live betting functionality and multiple bet types.

Integrated risk management tools support operational control. The solution fits within multi-product environments for portfolio expansion. Alexander Kamenetskyi, head of Operations at SOFTSWISS Sportsbook, commented on the integration. He said the partnership reflects correct approaches to platform integration. He noted operators value predictability in sportsbook technology decisions. They expect stable performance, scalability, and structured support.

He explained that TrueLabel delivers a platform supporting operator continuity. The partnership expands SOFTSWISS’s reach while preserving business operations. Early feedback confirms stable Sportsbook performance within the TrueLabel system.

SOFTSWISS – TrueLabel Integration Achieves Smooth Platform Launch

The integration process involved close cooperation between both development teams. Teams focused on technical transparency during planning and testing stages. Alexandra, head of Games Management at TrueLabel, shared implementation insights. She said the integration followed a structured process with active technical support. She confirmed solution adjustments matched platform requirements. This ensured a smooth launch experience for partners. Partners now access sportsbook tools supporting market expansion strategies. She stated the solution performs effectively in operational environments.

SOFTSWISS and TrueLabel plan to deepen product alignment next. Additional functionality development remains a joint priority. The partnership aligns with industry movement toward modular solutions. Such approaches support adaptation within regulated competitive markets. Cross-selling between casino and sportsbook products gains support through integration. The trend appears in the 2026 iGaming Trends Report.

About SOFTSWISS

SOFTSWISS operates as a technology company with over 15 years in iGaming. The company supplies software for managing iGaming projects. Its portfolio includes the Casino Platform and Game Aggregator. The Game Aggregator provides access to over 40,000 casino games. Affilka Affiliate Platform forms part of the product range. Sportsbook Software and Jackpot Aggregator complete the portfolio. SOFTSWISS employs over 2,000 staff members. Teams work across Malta, Poland, and Georgia.