Soft2Bet has appointed Ryan Collinge as Executive Vice President of Group Business Development and Strategic Partnerships, adding another top executive to its core team.
Collinge joins with an extensive background spanning private equity backed start-ups and multinational gaming companies. Throughout his career, he has led global sales operations, commercial strategy and business development initiatives while overseeing iGaming content production, product development and studio management.
He has also managed international client accounts and revenue portfolios, building relationships with operators, suppliers, inventors and strategic partners across the industry.
Soft2Bet Targets Stronger Partnerships With Tier One Operators
In his new position, Collinge will focus on identifying client needs, strengthening relationships with Tier One operators and entertainment brands, while refining the company’s products.
Andrew Cochrane, Chief Commercial Officer at Soft2Bet, welcomed the appointment.
“Ryan brings the commercial judgement, industry relationships and operational experience needed to support Soft2Bet’s growth. His appointment strengthens our executive team as we expand our work with leading operators and global entertainment brands.”
Collinge joins Soft2Bet during one of the busiest periods for betting and gaming suppliers as the 2026 FIFA World Cup continues. The company recently expanded its football-themed MEGA Shoot gamification engine across brands operating in Denmark, Greece, Mexico, Ontario, Romania and New Jersey.
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