Saratoga Casino Holdings has made its first move into online gaming by investing $1 million in High Roller Technologies. The deal, announced on Friday 9 January, shows a shift from Saratoga’s traditional focus on land-based casinos in the United States to the fast-growing online sector.

The investment was done through a private placement of restricted shares priced at $2.80 each. High Roller Technologies operates the High Roller and Fruta online casino brands and mainly targets VIP players. Saratoga, which only listed on the NYSE American in October 2024 under the ticker ROLR at $8 per share, expects the transaction to close today once all conditions are met.

Leaders share excitement over partnership

High Roller’s chief executive, Seth Young, said the investment shows strong confidence in the company’s future. He described the deal by saying: “This strategic investment from Saratoga is a strong vote of confidence in our business model and growth strategy.”

He added that the partnership fits into High Roller’s long-term plans, explaining: “This strategic alignment with Saratoga is an indication of our continued ambition to scale our platform, expand our market reach, and execute on our near- and long-term initiatives.”

From Saratoga’s side, chief executive Samuel Gerrity said the company had been patient in choosing how to enter the online gaming space. He stated: “Over the past few years, we have been seeking the right opportunity to make our first investment in the online gaming sector,” and added, “High Roller’s growth trajectory is extremely compelling, and we are thrilled to support the company with this strategic investment.”

High Roller prepares to launch sportsbook

The investment came just one day after High Roller revealed plans to launch a sportsbook. The company has signed a letter of intent with Altenar, a provider of sports betting software, to use its fully managed betting platform.

Young said the new sportsbook would help the business grow faster and strengthen its position in the market. With casino products already in place, the addition of sports betting is expected to give High Roller a more complete offering for customers.

Mixed results but first-ever profit

High Roller has had a challenging year financially, but there are clear signs of steady improvement. The company reported revenue of $6.3 million in the third quarter of 2025, which was 17 percent lower than the same period last year.

High Roller explained that the drop was mainly due to strategically pulling out of certain underperforming markets in order to focus on areas that generate better returns. This approach appears to be paying off, as the three months ending 30 September marked the first ever profitable quarter in the company’s history.