Consumer protection authorities require legal compliance from more than 300 individuals and companies.

Key points

• The authorities in Rio have sent notices to over 300 parties, targeting influencers, media outlets, and others who promote betting websites.
• All parties involved must demonstrate their respect for consumer protection laws within ten days.
• Expectations relate to safe advertising, rules for protecting vulnerable individuals, and clearer service information.

Over 300 Influencers and Companies Notified to Prove Legal Advertising Compliance

Rio de Janeiro’s government now takes a stronger approach to marketing by influencers in the betting industry. Notices are being sent to over 300 groups—including social media stars, betting page owners, TV companies, ad agencies, and tech organizations—by the State Department of Consumer Protection and Procon-RJ. They are told to review their advertising behaviour.

The recipients of these notices include well-known names who were part of Brazil’s recent CPI das Bets, an official parliamentary review of the country’s online betting industry. One of those set to be notified is Virginia Fonseca, a leading influencer with the most followers in Brazil. Influencers, as well as businesses, have a ten-day timeline to prove they follow consumer protection rules. If they are unable to do this, they may enter administrative processes and incur fines.

Brazil Senate Approves Stricter Regulations on Gambling Ads to Protect Consumers

The instructions given demand clearer public explanations of betting websites, guarding underage and at-risk users, stopping high levels of debt, following rules for safe marketing, and keeping support for customers available. The Senate of Brazil has recently voted in favor of a bill that brings stricter rules for gambling advertisements across the entire country. Officials said these actions aim to prevent unrestricted advertising by betting websites and will introduce stricter tracking and consequences for anyone connected, thereby providing consumers with better protection.

These steps follow the Senate hearings for CPI das Bets, during which lawmakers examined the influence of online betting ads and the work of influencers, as well as the government’s responses to illegal betting in Brazil.