Sportradar Enters Prediction Markets Through Kalshi Partnership

Sportradar has officially entered the prediction markets sector through a new global partnership with Kalshi, following months of speculation. The company already holds a strong position in sports betting technology and recently expanded its ambitions further through the launch of a dedicated iGaming division.

Under the partnership, Kalshi will gain access to products from Sportradar’s newly established Sportsbook Predictions Services division, including official sports data, live odds, fan engagement tools, customer acquisition solutions and integrity services.

The offering closely mirrors the services Sportradar currently provides to major sportsbook operators, including FanDuel and DraftKings. “Prediction markets represent a compelling growth engine for the global sports ecosystem and Sportradar is uniquely positioned to shape and power this emerging sector,” Carsten Koerl, Chief Executive Officer of Sportradar, said.

“Our partnership with Kalshi extends the reach of our premium sports data and services into a rapidly evolving landscape, fostering collaboration with market makers and the broader marketplace.

“This partnership with Kalshi marks a critical first step. We look forward to working with key prediction market participants as the landscape matures, establishing the trusted, compliant framework for sports innovation just as we have successfully delivered in online sports betting.”

Growing Prediction Market Sector Attracts Major Industry Players

Prediction markets have grown rapidly in recent years, led primarily by Kalshi and Polymarket. Founded in 2018 and 2020 respectively, the two platforms are now valued at a combined $37bn. 

Kalshi carries an estimated valuation of $22bn, while Polymarket is valued at approximately $15bn following its return to the US market in 2025. Other major companies including Crypto.com, Robinhood, DraftKings and FanDuel have also entered the sector as interest continues to increase among consumers and investors.

Earlier this year, Koerl described prediction markets as “a rapidly developing opportunity in the US” that Sportradar was “uniquely positioned to capitalise on”. The partnership will utilise official data from the NHL, UFC and MLS, leveraging rights agreements already held by Sportradar.

Official Sports Data Expected To Improve User Experience

Kalshi believes access to official league data will improve the efficiency and reliability of its platform. “The breadth and depth of this partnership is what makes it a big deal,” said Tarek Mansour, CEO of Kalshi.

“We’re using official league data to ensure quicker trade settlements, creating an overall better customer experience. We’re also collaborating on an integrity monitoring programme to further protect our users.”

Integrity monitoring has become more important as prediction markets expand into sports-related products similar to traditional wagering activity. The deal also highlights how suppliers that traditionally served sportsbooks are beginning to view prediction markets as a new commercial opportunity.

Regulatory Scrutiny Follow Prediction Markets Across Different Jurisdictions

Despite their growth, prediction markets remain controversial across several jurisdictions. State regulators in Nevada, Arizona, Connecticut, Illinois and New Mexico have challenged the legality of certain prediction market products. Minnesota became the first US state to fully prohibit prediction markets recently.

At the federal level, however, the Commodity Futures Trading Commission has adopted a more supportive stance under the current administration, creating a different regulatory environment from previous years.

Outside the United States, regulators in France, Belgium, Portugal and Buenos Aires have taken restrictive positions. Meanwhile, jurisdictions such as Gibraltar and Liberia have actively welcomed the sector. Gibraltar granted its first prediction market licence earlier this year to ADI Predictstreet, which was later announced as a World Cup prediction partner.

Sportradar has made a foray into prediction markets through a deal with Kalshi. The provider will be supporting the prediction market platform with products from its Sportsbook Predictions Services division. Hopefully, this is the start of commercially beneficial collaboration between both companies.