The arrest of the CEO of Esportes da Sorte, one of Brazil’s largest betting companies, has sent shockwaves through the industry. The CEO initially surrendered to authorities after an arrest warrant was issued.
Strangely, Esportes da Sorte was not on the list of operators applying for a gambling license in Brazil. This, coupled with the company’s accusations of illegal gambling and money laundering, has led to a wide-ranging investigation.
The Brazilian legal system has been grappling with the complexities of regulating the gambling industry. States have attempted to block unlicensed operators, but these efforts have often been overturned by federal courts. This legal uncertainty has had unintended consequences.
One such victim is Deolane Bezerra, a popular Instagram blogger with 21 million followers. She was arrested for her involvement in promoting Esportes da Sorte on her social media channels. Despite claiming no direct connection to the company beyond advertising contracts, Bezerra faces charges of money laundering and organizing illegal gambling.
This incident highlights the growing crackdown on individuals associated with “illegal” gambling operators in Brazil. It serves as a warning to those who engage in influencer marketing with such companies.
