Q2 2025: Swedish Gambling Market Reports Small Growth, Total Market Value Hits SEK7bn

Market value increased by 1.9% from Q2 2024 according to the national regulator. This value also came 5.9% above the previous quarter’s results, based on official data. Commercial online gambling, which means online casino and sports betting, made up the largest share in total revenue. Revenue in online casino and sports betting saw a 1.4% yearly increase, rising to SEK4.63bn. This improvement is interesting because Q2 2024 was already strong due to betting from the first Euro 2024 matches, which gave a high comparison.

State-owned lottery and slot machines had the biggest percentage growth among all segments this quarter. Revenue for this part jumped by 10.2%, reaching SEK1.42bn, showing consistent demand for these products. This double-digit growth was important, as weaker sectors balanced out thanks to this boost. Lotteries under ‘public benefit’ status made SEK846m, which fell 5.3% compared to the previous year. Bingo in this same group brought in SEK49m, and this result was the same as last year, with no change.

Slot machines and other land-based commercial gaming in venues like restaurants added SEK63m to the total figure. Casino Cosmopol’s last location brought in SEK8m during its final weeks. Svenska Spel, owned by the state, closed this casino for good in April 2025.

End of Sweden’s Land-Based Casino Period

Closure came just after parliament in Sweden voted to stop all land-based casinos, with the ban starting from 1 January 2026. The casino could have stayed open until the end of 2025, but new instructions from Stockholm ownership led to an earlier closure. These recent figures appear while there are bigger worries about the channelisation rate (the part of gambling happening with legal operators) in Sweden.

Latest Swedish Gambling Authority data showed channelisation at 85%, which is under the official target of 90%. The main challenge was online casinos, with channelisation estimates in this area between 72% and 82%. Industry leaders have shared worries, saying this gap makes things risky for both players and tax collection.

The Swedish Trade Association for Online Gambling, called BOS, has spoken up and sent a letter to the Ministry of Finance asking for a review to find ways to improve the channelisation rate. Camilla Rosenberg, the current director general of the Swedish Gambling Authority, is set to step down at the end of October after eight years leading the agency.

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