NBA Announces PrizePicks As Official DFS Partner, Set To Integrate Intellectual Property

The National Basketball Association has entered a multi-year partnership with PrizePicks, naming the platform an official daily fantasy sports partner. The deal allows this operator to integrate the league’s intellectual property across its DFS and free-to-play products, plus marketing efforts.

PricePicks CEO, Mike Ybarra said: “This partnership with the NBA marks an important milestone for PrizePicks as we continue to grow alongside one of the most iconic leagues in sports.”

“Basketball has always been at the heart of our brand, and this collaboration reflects our deep roots in the game. Our focus has always been on delivering fun and responsible experiences, and working with the NBA allows us to bring that commitment to fans through innovative integrations that enhance how they engage with the game.”

Expanded fan engagement through media and player access

The partnership will be driven through co-marketing campaigns across NBA digital and media platforms, facilitated by Klutch Sports Group. 

It will also be supported by the National Basketball Players Association, which allows the operator to use player images in marketing and promotional content. This makes fan-facing campaigns more authentic using recognisable NBA talent.

NBA Head of Domestic Fantasy, Eric Rimsky commented on the collaboration. “PrizePicks has established itself as a leader in (DFS) through innovation and a strong focus on the fan,” he said.

“We’re excited to collaborate with PrizePicks to enhance the NBA fan experience by combining the league’s unmatched moments with PrizePicks’ interactive innovation, creating new and engaging ways for fans to connect with the game.”

PrizePicks builds momentum with new partnerships

The latest NBA deal adds to PrizePicks’ recent expansion in sports and entertainment. Earlier in March, the company signed a partnership to become exclusive fantasy and paid sports entertainment partner for Bob Does Sports.

This collaboration will include social media integrations, paid campaigns, content partnerships and live event appearances. It also introduces in-game experiences across major sporting events.