Incentive Games has been granted a B2B gaming licence by the Alcohol and Gaming Commission of Ontario (AGCO), establishing its presence in North America’s iGaming landscape. The licence is effective immediately and enables the company to offer its suite of gaming products to licensed operators and players across Ontario.

This province is one of the major iGaming markets, having launched its online gambling space in April 2022. It boasts a competitive environment where private operators are permitted to offer digital betting and casino services, if they meet the AGCO’s compliance requirements.

Commitment to Compliance and Market-Specific Delivery

To secure the licence, Incentive Games met AGCO’s rigorous standards surrounding security, responsible gambling practices, and operational integrity. This achievement validates the company’s commitment to regulatory compliance and responsible conduct in the iGaming sector.

Incentive Studios will handle the distribution of gaming content in Ontario. This internal structure is designed to deliver customized services to local operators, ensuring Incentive Games meets the needs of partners and players within the province.

The CEO of Incentive Games, John Gordon praised the milestone, saying, “Ontario represents a huge opportunity for us and securing this license is a proud moment for the whole team. It reinforces our dedication to meeting the highest standards while delivering compelling real-money content. We’re looking forward to building strong relationships in the region and continuing our momentum across regulated markets worldwide.”

Strategic Expansion Across North America

The Ontario licence is the latest step in Incentive Games’ strategic expansion into regulated North American jurisdictions. This comes after recently obtaining  a provisional license from the Michigan Gaming Control Board in the United States. 

Together, these approvals reflect a clear commitment to prioritising compliant markets and building long-term relationships with trusted operators. By entering Ontario and Michigan, Incentive Games positions itself as a reliable partner for licensed platforms seeking high-quality gaming content. 

This dual-market presence also opens doors for new collaborations and tailoring content to specific regulatory and player expectations across borders.

Growing Partnerships and Future Outlook

The announcement follows a successful collaboration between Incentive Games and bet365. The two companies recently launched the Tournament Predictor game, a free-to-play title released ahead of the FIFA Club World Cup. This game is an example of Incentive Games’ innovative combination of engaging features with localised content.

As the iGaming landscape grows in North America, Incentive Games will be a major influence through strategic licensing, regional partnerships, and the development of relevant gaming solutions.