Genius Sports Connects Official Real-Time NFL Data To NFL Gametime On X

Genius Sports has partnered with X to connect NFL Gametime on X with the NFL’s official real-time data. The integration gives fans access to live scores, statistics and insights as games unfold. 

NFL Gametime on X is a dedicated feed running alongside the platform’s For You and Following tabs, combining live scores, clips, news, insights and creator commentary in one experience. 

NFL Gametime On X Brings Official Scores And Play-By-Play Updates To Fans

This partnership is designed to connect live action on the field with the conversation taking place on X. Fans can receive official scores and play-by-play information in real time, access player, team and game insights, and view verified data alongside clips, news and creator commentary.

Genius Sports is the exclusive distributor of the NFL’s official real-time play-by-play statistics and Next Gen Stats data. Its technology converts that information into digital experiences for fans, broadcasters, media companies and commercial partners.

The company said official NFL data provides the fastest, most accurate and most detailed information on every down.

X And Genius Sports Expand The NFL’s Second-Screen Experience

X head of global advertising Monique Pintarelli said: “NFL Gametime on X is where the game and the conversation meet. Providing fans with official, real-time data together keeps fans closer to every play and gives brands a live environment to be part of the biggest moments in sports.”

“Nothing rivals the NFL for scale, excitement and spectacle, with X becoming a crucial platform for fans to follow the biggest league in US sports,” Genius Sports chief executive Mark Locke stated. “Our technology is central to the NFL ecosystem, and we’re excited to expand our reach by helping power NFL Gametime on X, delivering real-time insights, scores and updates to underpin how millions of fans follow every down,” he added.

Genius Sports and the NFL began working together in 2021 and have since expanded the use of official league data across media, broadcasting and advertising.

This agreement strengthens X’s position as a live sports conversation platform while giving Genius Sports another high-profile distribution channel for official NFL data. The combination of real-time statistics, video and creator commentary should boost fan engagement and create additional advertising value.