Coinbase has announced a significant expansion of its flagship trading platform, transitioning from a crypto-only exchange into an “everything exchange”. The new platform will integrate tokenised real-world assets, equities, derivatives, prediction markets, and early-stage token sales into its ecosystem. This is a significant shift as the company establishes itself in the financial services industry.

The expansion will roll out in the United States, with a phased international deployment to follow. The company aims to make a wide range of tradable assets on-chain accessible to retail and institutional investors. This strategy diversifies Coinbase’s product offerings and highlights the growing convergence between traditional finance and blockchain infrastructure.

Building the Foundations of a Global On-Chain Economy

Max Branzburg, Vice President of Product at Coinbase, described the company’s ambition clearly. “We’re building an exchange for everything. Everything you want to trade, in a one-stop shop, on-chain. We’re bringing all assets on-chain stocks, prediction markets and more. We’re building the foundations for a faster, more accessible, more global economy,” he said.

Platforms like Robinhood, Gemini and Kraken are making similar strides in offering tokenized equities. The move represents Coinbase’s belief in the long-term viability of blockchain as the infrastructure for all forms of asset trading.

Growing Momentum in Prediction Markets and On-Chain Products

As part of its multi-asset strategy, Coinbase will also enter the prediction markets space. The announcement comes shortly after Polymarket, a decentralized prediction market platform, acquired a CFTC-licensed exchange for $112 million to offer regulated prediction markets in the United States. The acquisition reflects increasing institutional confidence in tokenised and on-chain financial products.

Coinbase’s expanded platform will offer users opportunities to speculate on real-world events, financial outcomes and market movements through regulated prediction markets, creating new pathways for engagement. This development complements other recent moves by the company to position itself as a central player in the future of finance.

Coinbase Eyes Future as Leading Financial Services App

The announcement came weeks after Coinbase launched the Base App. It aims to serve as a crypto-native super app similar to WeChat, integrating payments, trading, and social features into a single platform. CEO Brian Armstrong has openly stated that his long-term vision is to transform Coinbase into the leading financial services app over the next decade.

Coinbase’s timing aligns with the Securities and Exchange Commission’s recent launch of Project Crypto, an initiative focused on aligning crypto innovation with securities regulations. With legal frameworks evolving, Coinbase is set to lead the next chapter in digital finance.