Cassino.bet Returns to FIRST.bet To Drive Growth and Engagement In Brazil

Cassino.bet has extended the FIRST.bet partnership to strengthen its offerings with their proprietary sportsbook platform. The agreement will support the provider’s high transaction volumes, advanced trading capabilities and operational flexibility.

FIRST.bet already works with several major operators in the country, providing sportsbook technology built around local player behaviour, regulatory requirements and large-scale betting activity. 

For Cassino.bet, the partnership delivers a configurable sportsbook, scalable infrastructure and trading tools to improve player engagement, retention and commercial growth.

FIRST.bet says technology and trading expertise remain key differentiators

Tom Light, founder and CEO of FIRST.bet made enthusiastic comments about this collaboration. 

“Cassino Bet’s return is a strong signal of confidence in FIRST.bet’s technology, trading expertise and long-term value as a sportsbook partner. Brazil is one of the world’s most competitive regulated sportsbook markets, and operators need platforms that can deliver performance, control and scalability. We are proud that Ana Gaming has selected FIRST.bet again and exclusively to support Cassino Bet’s next stage of growth,” he said.

“FIRST.bet was built by sportsbook specialists for operators that want to win. Our focus has always been on combining proprietary technology, trading expertise, and operational excellence to give operators a genuine edge. Welcoming Cassino.bet back to compete and grow in Brazil is exactly the kind of partnership that drives this industry forward,” he added.

FIRST.bet expands its presence across regulated jurisdictions, with a strategy focused on proprietary sportsbook technology, trading excellence and licensed operators partnerships.

Ana Gaming outlines why it brought Cassino.bet back

Marco Tulio Oliveira, CEO of Ana Gaming, the holding company behind Cassino.bet, said the decision followed an internal review of the group’s technology strategy.

“We continuously review our technology strategy to ensure each brand in our portfolio is supported by the right platform for its market and growth objectives. Following that process, we chose to return Cassino.bet to FIRST.bet. FIRST.bet gives us the product depth, sportsbook expertise, scalability and operational confidence to support the brand’s next stage of development in Brazil.”

Ana Gaming owns the 7K Bet, Cassino Bet and Vera Bet brands and is licensed by Brazil’s Secretariat of Prizes and Betting under the Ministry of Finance. The group has built a strong presence through sponsorship agreements with football clubs, sporting personalities and major cultural events across Brazil.

Award-winning supplier expands across regulated jurisdictions

Founded by former SBTech executives, FIRST.bet positions itself as a Tier-1 sportsbook technology provider serving operators across Latin America, Europe and Africa. The company holds licences from the Malta Gaming Authority and the Swedish Gambling Authority, while also maintaining GLI-33 certification and ISO-audited standards.

Its recent industry recognition includes Sportsbook Supplier of the Year at the SBC Awards 2025 and the EGR LATAM Awards 2025, Best Sportsbook Provider at BiS SiGMA South America 2026, Sports Betting Supplier of the Year at the EGR B2B Awards 2026, while founder Tom Light received the Individual Achievement Award at the EGR Awards 2026.

Ana Gaming has expanded its responsible gambling efforts through partnerships with the International Betting Integrity Association and the COMPULSAFE programme. The provider also invests in technologies to strengthen platform integrity and support safer player experiences as Brazil’s betting market develops.