Vasilii Gamov

Vasilii Gamov

iGaming Industry Expert & CEO of Peaky Ads

Vasilii Gamov is an iGaming industry expert and CEO of Peaky Ads, a full-cycle marketing agency specialising in iGaming, FinTech, and e-commerce. With over 15 years in technology and digital marketing, Vasilii is a regular contributor to PMP Media on industry trends, affiliate marketing, advertising compliance, and the evolving operator landscape.

His perspective combines deep operational experience as a former CMO at multiple iGaming and FinTech companies with current expertise as an agency founder serving the global iGaming industry.

Areas of Coverage

  • iGaming industry trends and market evolution
  • Affiliate marketing and traffic acquisition
  • Advertising compliance and responsible gambling
  • Operator marketing strategy
  • FinTech and crypto integration in iGaming
  • Industry events and panel discussions

Professional Background

Vasilii has over 15 years of experience across iGaming, FinTech, advertising technology, and digital marketing. He currently serves as CEO and founder of Peaky Ads LLC, a marketing agency he founded in February 2024. Prior to that, he held senior leadership positions across the industry, including CMO at RichAds, Chief Commercial Officer at Senstill, CMO at AMarkets, CMO at dr.cash, and CMO at Cyberdata N.V., an iGaming company. He participated in launching one of the largest forex brokers in the CIS region, and founded his first company at the age of 20.

Vasilii is a recognised industry voice whose insights have been featured across leading iGaming and B2B media:

He has spoken at SiGMA Europe 2024 on responsible gambling, SiGMA Malta 2023, and DMI Expo Tel Aviv. He hosts the Peaky Ads YouTube channel, conducting interviews with iGaming industry leaders across multiple continents.

Editorial Focus

Vasilii's contributions to PMP Media focus on the operator and agency perspective on industry developments — how regulatory changes, advertising restrictions, and emerging technologies affect day-to-day iGaming business operations. His writing draws on direct experience with iGaming clients across multiple jurisdictions, providing practical insight into what regulatory and market shifts mean for businesses operating in the space.

Central Bank of Brazil: we lack the authority to block transactions to illegal operators

   The President of the Central Bank, Gabriel Galípolo, speaking in the country’s parliament last week, stated that any blocking of transfers to illegal operators is only possible after notification from the responsible regulatory body — SPA.    Without a request from the SPA, blocking transactions is essentially impossible. Given that the regulator may take […]

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Casino Guru: A 5-Year-Old Dispute Resolution Powerhouse

Launched in August 2019, Casino Guru’s dispute resolution service has been a game-changer for players and operators alike. In its five years of operation, the service has: Handled over 42,000 player complaints, with over 12,000 resolved in favor of the player. Facilitated the return of over $33 million to players through complaint resolution and negotiations […]

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XLMedia Bids Farewell: Sells Remaining Assets to Sportradar for $30 Million

XLMedia struck a tentative deal to sell its remaining assets, which were previously part of their Sportradar subsidiary, for $30 million. The agreement hinges on shareholder approval at a meeting scheduled for November 7th. Here’s the breakdown: Upfront payment: XLMedia pockets $20 million right away. Performance bonus: An additional $10 million could be awarded by […]

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Largest M&A Deals with Affiliates in the Last 2 Years

Here’s a breakdown of some of the biggest affiliate industry mergers and acquisitions (M&A) deals that have happened in the past two years (as of October 2024). 2022: January: SharpLink Gaming acquires FourCubed LLC for $8.2 million. April: Better Collective buys Futbin.com for €105 million. September: SharpLink Gaming buys SportsHub (deal value undisclosed). October: Acroud […]

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