Valentin Darechkin

Valentin Darechkin is an iGaming industry executive and contributor to PMP Media, focusing on affiliate marketing, SEO, and the business side of online gambling. He brings over six years of senior leadership experience in the iGaming sector to his coverage of industry developments, traffic acquisition strategies, and emerging markets.

His commentary draws on direct operational experience running affiliate networks, building SEO-driven media properties, and partnering with operators across multiple jurisdictions.

Areas of Coverage

• Affiliate marketing and partnership models
• SEO strategies for iGaming and gambling sites
• Traffic acquisition and monetisation
• Emerging markets in iGaming (LatAm, Africa, Asia)
• Industry business strategy and operator partnerships
• Regulatory impact on affiliate marketing

Professional Background

Valentin has spent over six years in senior leadership roles within the iGaming and affiliate marketing industry, including positions as Chief Commercial Officer at global affiliate aggregators and SEO-focused media companies. His career has involved launching successful projects, building affiliate partnerships at scale, and entering new geographic markets — experience that informs his perspective on what drives sustainable growth in the iGaming business.

Valentin is a recognised industry voice whose insights have been featured in leading iGaming and B2B media:

• "Evolving affiliate partnerships" — iGaming Business (iGB)
• "2022 iGaming Insights with Valentin Darechkin" — RichAds
• "Lifting the veil on maximising traffic with SEO websites" — MaltaCEOs
• "We've got everything we need" — Media 24

He has also spoken at industry conferences and webinars on iGaming SEO and affiliate marketing topics.

Editorial Focus

Valentin's contributions to PMP Media focus on the business and strategic side of iGaming — how affiliate models evolve, how SEO and content strategy adapt to regulatory shifts, and where new opportunities are emerging across global markets. His writing draws on direct experience navigating the operational realities of running iGaming businesses, providing readers with practical perspective on what works and what doesn't in a rapidly changing industry.