Valentin Darechkin

Valentin Darechkin

iGaming Industry Executive & SEO/Affiliate Marketing Expert

Valentin Darechkin is an iGaming industry executive and contributor to PMP Media, focusing on affiliate marketing, SEO, and the business side of online gambling. He brings over six years of senior leadership experience in the iGaming sector to his coverage of industry developments, traffic acquisition strategies, and emerging markets.

His commentary draws on direct operational experience running affiliate networks, building SEO-driven media properties, and partnering with operators across multiple jurisdictions.

Areas of Coverage

  • Affiliate marketing and partnership models
  • SEO strategies for iGaming and gambling sites
  • Traffic acquisition and monetisation
  • Emerging markets in iGaming (LatAm, Africa, Asia)
  • Industry business strategy and operator partnerships
  • Regulatory impact on affiliate marketing

Professional Background

Valentin has spent over six years in senior leadership roles within the iGaming and affiliate marketing industry, including positions as Chief Commercial Officer at global affiliate aggregators and SEO-focused media companies. His career has involved launching successful projects, building affiliate partnerships at scale, and entering new geographic markets — experience that informs his perspective on what drives sustainable growth in the iGaming business.

Valentin is a recognised industry voice whose insights have been featured in leading iGaming and B2B media:

He has also spoken at industry conferences and webinars on iGaming SEO and affiliate marketing topics.

Editorial Focus

Valentin's contributions to PMP Media focus on the business and strategic side of iGaming — how affiliate models evolve, how SEO and content strategy adapt to regulatory shifts, and where new opportunities are emerging across global markets. His writing draws on direct experience navigating the operational realities of running iGaming businesses, providing readers with practical perspective on what works and what doesn't in a rapidly changing industry.

Chilean authorities will not block offshore operators’ websites

   In 2022, several local operators filed a collective complaint with various authorities, demanding action at the state level against offshore (and foreign in general) operators. Among other things, they requested the blocking of these operators’ websites within the country.    Now, after three years, the Chilean Prosecutor’s Office has officially announced that no further […]

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The fate of prediction platforms at risk: how the fight against gambling in the US could change the future of financial technologies

   The U.S. gambling and financial market is facing new tensions due to prediction platforms like Kalshi, Robinhood, and Crypto.com. These companies, initially seen as innovative alternatives to traditional betting, are now facing legal challenges. Several states, including Nevada and New Jersey, claim these platforms are operating illegal gambling schemes and demand they stop in […]

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Sweepstakes brands are massively leaving the New York market amid tightening regulations

Sweepstakes casinos represent a unique phenomenon in the world of gambling, emerging at the intersection of technology, marketing, and legislation. Their rise was a response to the strict regulations imposed on traditional casinos in various jurisdictions. By leveraging innovative mechanics, these platforms provided users with a way to enjoy gambling entertainment without formally violating the […]

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Bet365 stops operations in the Chinese market

One of the world’s largest betting operators, Bet365, has officially ceased its operations in the Chinese market. This move has surprised many, as the operator’s presence in China had long remained under the radar. Now, the company has announced its withdrawal, redirecting its efforts toward more promising markets such as the United States. Bet365’s History […]

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Dutch Gaming Authority Cracks Down on Illegal Gambling Sites

The Dutch Gaming Authority (KSA) is taking a strong stance against illegal gambling operations. They recently fined Winbet NV for offering online gambling to Dutch players without a license. Winbet offered access through four websites: galaxyspins.com, winnercasino1.bet, superb1.bet, and doctorspins.com. The fine for Winbet matches a previous case and amounts to a hefty €280,000 per […]

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SiGMA Report: Top Casino Brands in Western Europe (October 2024)

Let’s dive into the latest SiGMA report and see which casino brands have the strongest affiliate presence in Western Europe (as of October 2024). As usual, the numbers in parentheses represent the percentage of affiliate sites in Western Europe that featured the specific brand. You can find more details about the methodology at this post […]

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SiGMA Market Report — West Europe 2024

A new report from SiGMA Group delves into the dynamic Western European markets of Sweden, the UK, Spain, and Germany. For a detailed look at the research methodology, please refer to the PDF attached to this post. Let’s kick things off by examining the top 10 betting brands based on their visibility on affiliate websites […]

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ACMA Blocks 2 More Illegal Gambling Websites in Australia

The Australian Communications and Media Authority (ACMA) has recently blocked two more domains offering illegal gambling services within Australia. The affected domains belong to Rooli (operated by DeepLogic Partners) and Lucky Block (operated by LuckyBlock Affiliates). If you’re currently working with these affiliate programs, make sure to check your affiliate links. Since 2019, the ACMA […]

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SiGMA Europe Awards 2024 Shortlist (B2B)

The SiGMA Europe Awards 2024 ceremony is happening on November 11th in Malta, during the SiGMA Europe 2024 conference. You can cast your vote for your favorite nominees on the SiGMA website. Voting is open until October 28th. Check out the B2B nominees below. BEST GAME STUDIO 2024 Stakelogic Wazdan Booming Games BGaming Yggdrasil Gaming […]

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