ANJL Backs New Betting Advertising Rules And Enforcement Against Illegal Operators

Brazil’s National Association of Games and Lotteries (ANJL) has welcomed the government’s new betting advertising rules. However, it notes that stricter enforcement against illegal operators must accompany the reforms.

The government announced the new measures on Thursday, introducing mandatory Ministry of Finance warnings that highlighted the risks associated with betting. These rules are yet to be published in the Federal Official Gazette.

While supporting the initiative, ANJL argued that the effectiveness of the new framework will depend on authorities taking decisive action against unlicensed operators advertising and targeting Brazilian consumers without oversight.

Illegal operators remain a major concern for the regulated market

According to ANJL, illegal betting platforms operate outside Brazil’s regulatory framework, avoiding taxes, ignoring advertising standards and failing to comply with player protection requirements.

The association said these operators fail to implement anti-money laundering controls and do not have adequate safeguards to prevent underage gambling or help address compulsive gambling.

ANJL warned that campaigns breaching current advertising rules damage the reputation of the regulated betting sector. Hence, they should face tougher action from the relevant authorities.

It also argued that a sustainable betting market can only be achieved through clear rules applying across all areas of the industry, backed by effective supervision.

Association urges balanced regulation protecting legal operators

The statement from ANJL highlighted its support for the latest reforms.

“The National Association of Games and Lotteries (ANJL) supports the Ministry of Finance’s new advertising rules and advocates for strict compliance with the regulations, without compromising the operations of companies that function legally and are subject to oversight by the Secretariat of Prizes and Bets.”

“However, the association emphasises that the announced initiatives must be accompanied by strengthened oversight and a crackdown on advertising by illegal platforms – entities that operate without federal government authorisation, do not pay taxes, fail to comply with advertising rules and neglect to implement mechanisms to prevent money laundering, underage access and compulsive gambling,” the statement continued.

“The ANJL holds the view that advertising campaigns that do not comply with current regulations harm the sector’s image and should be subject to appropriate measures by the competent authorities.”