ADI Predictstreet Signs Partnership Deal With DAZN

DAZN has entered a strategic agreement with ADI Predictstreet, introducing interactive prediction features directly into its streaming environment.

Under the deal, ADI Predictstreet will be embedded across DAZN’s platform, extending into live broadcasts, on-demand content, real-time scores, news, betting and its FanZone product.

Users watching live events will access interactive prompts, sentiment tracking tools and prediction experiences across top sporting events globally. 

Blockchain-backed prediction layer built on FIFA data

ADI Predictstreet operates on ADI Chain’s blockchain infrastructure, positioning as a decentralised forecasting platform. It is trained with official historical data from FIFA, so users can make predictions on events like match outcomes and tournament statistics.

The timing aligns with ADI Predictstreet’s agreement as FIFA’s official prediction market partner for the 2026 World Cup. That tournament is expected to act as a launchpad, with plans to extend coverage across major football leagues.

DAZN has also partnered with FIFA since 2025 to relaunch their FIFA+ platform.

Executives position prediction markets as a new engagement category

ADI Predictstreet CEO Dimitrios Psarrakis made enthusiastic comments about the collaboration. “This partnership marks a defining moment in how audiences will experience sport. By combining DAZN’s unmatched reach with ADI Predictstreet’s real-time participation layer, we are transforming fans from spectators into active participants,” he said.

“This is not just an evolution of engagement, it is the creation of a new category where technology, collective intelligence, and global events intersect at scale.”

DAZN expands its footprint across the prediction market segment

This agreement forms part of a pattern in DAZN’s recent activity. The company partnered with Polymarket in January, integrating prediction data and functionality into its ecosystem.

DAZN Group CEO Shay Segev stated that the move aligns with the company’s vision to improve viewing experiences for fans. He was previously a CEO at Entain and has held senior roles in Coral, Videobet, and Playtech. 

“DAZN is redefining sports entertainment by making it more immersive, interactive and connected for every fan,” Sergey said.

“Partnering with ADI Predictstreet allows us to embed real-time prediction directly into the live viewing experience, turning insight and sentiment into a native part of how fans engage with the world’s biggest sporting moments.

“With the FIFA World Cup 2026 as a catalyst and our platform as the engine, this partnership is a major step forward in how fans experience sport.”

After sealing a deal with FIFA, ADI Predictstreet has proceeded to complete another landmark agreement with DAZN. It will be powering the streaming platform with interactive prediction features to create a more engaging experience for fans.