1xBet has appointed Simon Westbury as its Strategic Advisor, a newly created position to accelerate the company’s long-term growth and market expansion. The appointment reflects 1xBet’s dedication to strategic leadership as it pursues new opportunities across emerging jurisdictions.

In this role, Westbury will work closely with the executive team to refine the company’s international strategy. This will help to shape operational structure, manage change, and align strategic priorities across diverse markets. His appointment will strengthen 1xBet’s governance and support its entry into additional global territories.

Industry Veteran with Proven Leadership

Boasting over a decade of experience at board level, Westbury brings a wealth of knowledge from across the iGaming ecosystem. He is a well-rounded strategic advisor with a career spanning senior roles in B2B platforms, media partnerships, and sports betting operations.

Simon Westbury’s expertise in business development, market entry planning, and regulatory compliance will be instrumental as 1xBet scales its international presence. A company spokesperson commented on the appointment:

“Simon’s unparalleled industry expertise in operational processes, combined with his profound understanding of the broader industry landscape and its stakeholders, will be invaluable. We are confident that his strategic guidance will be instrumental in navigating new market entries and addressing the evolving challenges and initiatives within the sector.”

Recent Partnerships Set the Stage for Expansion

Westbury joins 1xBet at a time of sustained growth for the brand. The company entered into a high-profile partnership with Expanse Studios in August 2024, expanding its content portfolio across a global network. The deal granted 1xBet access to a wide range of popular games, including Bounty Hunters, Titan Roulette, and Crash on Mars.

This partnership was a major step in 1xBet’s content diversification strategy. It reinforces their reputation for delivering dynamic gaming experiences to a worldwide audience. Westbury’s strategic oversight is expected to support the integration of such partnerships into a cohesive long-term growth model.

Shaping the Future of a Global Brand

Simon Westbury expressed his enthusiasm about the new role, saying, “What truly drew me in was the leadership’s clear and ambitious vision for the future of the 1xBet brand. It’s rare to see a company with this scale and global presence so committed to a new phase of strategic evolution. I look forward to contributing to a journey that is both innovative and globally significant.”

His appointment signals 1xBet’s commitment to strengthening its leadership infrastructure. As the company prepares for further regulatory shifts and market entries, the addition of experienced strategic advisors emphasises their focus on responsible and innovative growth across the international gaming landscape.