A new national report says many people in the United Kingdom are getting tired of seeing gambling everywhere in their daily lives. The study, called Ending a Losing Streak, was released by the More in Common think tank and paid for by the Coalition to End Gambling Ads. It shows that gambling adverts now appear on television, online, in sports sponsorships, in shops, and even on food delivery apps.

The report says almost two-thirds of Britons have noticed more gambling adverts on TV, online, and through sports teams. Many people feel worried about this because of the money and social problems gambling can cause. One participant in the study said, “gambling has become increasingly ubiquitous across daily life,” explaining how hard it is to avoid betting content.

Rising Awareness of Gambling Harm

The report also shows that more people are now aware of the harm gambling can cause. About one in five people said that they or someone close to them has struggled with problem gambling.

Most of the worry is about online and mobile betting. People say these platforms are more addictive because they are quick to use, always open, and usually done alone. One participant said online gambling is risky because of “its speed, constant availability, and lack of social oversight compared with in-person betting environments.”

Who Gambles the Most

The report shows clear differences in who gambles the most. Men are more likely to gamble than women, and men aged 35 to 44 are the most active group.

Younger men often place bigger bets, while women aged 25 to 34 spend more money than older women. The National Lottery is still the most popular form of gambling, but online sports betting is growing fast. The report also warns that many gamblers use unlicensed sites, which can lead to fraud and other risks.

Calls for Stronger Rules

People do not trust the gambling industry to control itself. Many believe self-regulation fails because companies care more about profit than safety. Trust in the Gambling Commission is also divided, especially among people who do not gamble.

About 65 percent of those surveyed want the government to introduce stricter gambling rules. This level of support is higher than for tougher regulation of technology or banks. People strongly support slowing down online gambling products, tracking how much players lose, and tightening advertising rules, especially to protect children.

Many people are unhappy with gambling adverts in football and want fewer sponsors or no links between clubs and gambling companies. While most support recent tax increases on gambling, they worry relying too much on this money could weaken efforts to reduce harm. Overall, the public wants policies that limit social damage rather than grow the industry.