The new agreement covers both third-party game integration and upcoming launches from EQL’s partner, Random State, and two games — Marble Run and Lucky Lagoon — have gone live.

Main points,

• EQL Games is providing a mix of games from outside providers and their own creations through the iLottery Marketplace.
• The new games Marble Run and Lucky Lagoon come directly from Random State studio.
• This deal helps The UAE Lottery keep growing, especially after they began offering scratch cards in March 2025.

Recently, The UAE Lottery has agreed to a multi-year partnership with EQL Games, a digital lottery content supplier based in the United States, to greatly expand its selection of games. With this partnership, EQL will bring a selection of external and internal digital games into the iLottery Marketplace, giving The Game LLC — who operate The UAE Lottery — more ways to reach and engage players.

Already, the partnership has delivered two new games: Marble Run and Lucky Lagoon, both made by Random State, a studio connected to EQL. In the game Marble Run, users choose from five marbles to race down a track, where obstacles affect their odds by multiplying potential winnings. The combination of where a marble finishes and the multiplier effects means that players can win up to AED 1 million.

Lucky Lagoon and Marble Run: Exciting Additions to the UAE Lottery with Big Rewards

Lucky Lagoon, the second launch, offers an underwater-themed matching experience with 23 prize levels and a maximum payout of AED 1.25 million. Both of these games come with interactive features and are set up with prize pools that can go past AED 1 million, or $272,000. Sharing his excitement, Bishop Woosley, Lottery Operations Director at The Game LLC, said, “EQL Games was the clear choice. We’re happy to bring Marble Run and Lucky Lagoon to The UAE Lottery, as these new games add unique play styles and big rewards.”

This collaboration builds on the earlier launch of four scratch card titles in March 2025, including Karak Kash and Mission Million that gave players more instant win opportunities with simple, lower price entry. At the same time, these new games were rolled out, The UAE Lottery launched responsible gaming programs like self-check tools and ways for users to set spending limits through their official site.

Brad Cummings, Founder and CEO of EQL Games, noted, “The UAE Lottery is a thrilling environment in today’s lottery space. The impressive games by Random State are just the start of the many offerings our iLottery Marketplace plans on providing here.” The UAE Lottery continues to function under the regulation of the General Commercial Gaming Regulatory Authority and aims to stand as the main legal lottery option in the region, with plans to launch new features and grow its player community.