Super Agrees Maxbet Online Romania and Malta Acquisition

Key Points

• Super Technologies to acquire Maxbet Online’s Romania and Malta operations, pending Competition Council approval.
• Maxbet brand stays; customers keep uninterrupted access during tech integration.
• The deal strengthens Romania as a core growth market and supports Super’s CEE consolidation strategy.

A strategic acquisition deal between Super Technologies and Maxbet Online will transfer ownership of Romanian and Maltese operations, pending Competition Council clearance. The move represents a significant step in Super’s regional consolidation plan for Central and Eastern Europe and marks territorial expansion in both countries. Maxbet’s established brand identity will persist in these markets whilst becoming part of Super’s broader entertainment infrastructure. Existing customers can expect uninterrupted service during the changeover, with Super’s advanced platform capabilities being introduced gradually to prevent any meaningful downtime.

Super’s Rebrand Signals Shift to Entertainment and Technology Strategy

The evolution from Superbet Group to Super represents a fundamental change in business direction. Moving beyond iGaming operations, the company embraces entertainment and technology as its core focus. Their acquisition aligns with plans to create ecosystems tailored to customer expectations across different geographical markets. With Blackstone’s financial support, Super manages the Superbet brand throughout European and South American territories, guided exclusively by founder-CEO Sacha Dragic since October 2025.

Central and Eastern Europe’s Chief Commercial Officer Adam Lamentowicz explains how the acquisition bolsters their capabilities for rapid operational and commercial advancement. A varied brand portfolio combined with an established customer base creates the foundation for this accelerated development. Despite the company’s expanding international presence and strategic shift beyond iGaming, Romania remains fundamental to its growth blueprint. The nation held this key position during the Superbet years and maintains it following the rebrand. This deal reinforces their lasting commitment to their original market whilst honouring the sector that launched their success.

Maxbet CEO Highlights Romania’s Competitive Gaming Market

Maxbet Online CEO Manuel Bauer recognises Romania as one of Europe’s most competitive gaming markets. He believes this agreement represents the culmination of focused execution, continuous improvement and dedication at Maxbet. Integration into the Super group signals the next evolutionary phase for the company. Bauer explains that merging Super’s resources and technology platform with their combined operational expertise creates powerful synergies. This partnership brings together proven local execution capabilities and deep product experience. The combination strengthens Maxbet’s brand foundations whilst enabling enhanced customer experiences across digital and retail channels. Employees benefit from continuity, stability and long-term opportunities as the companies unite.