Sportradar Extends Exclusive Wimbledon Data Rights Deal

Sportradar has secured a multi-year extension to remain the exclusive global distributor of Wimbledon’s official data and audiovisual betting content.

The agreement runs beyond 2026 and covers both The Championships main draw and the qualifying tournament. It will ensure Sportradar keeps supplying official Wimbledon data to betting operators worldwide, supporting products such as live odds, player markets and in-play betting options.

The company initially gained access to Wimbledon’s betting rights portfolio through its acquisition of IMG Arena in 2025, a deal that expanded its betting content offering.

Wimbledon Content Supports Live Betting Products

Official tournament data from Sportradar feeds a range of sportsbook products, including pricing and player performance markets. The company will continue providing integrity services around the tournament.

“By integrating advanced live markets and micro betting capabilities, we’re enabling our partners to deliver more immersive engagement throughout every point, game and set,” Sportradar Executive Vice President for Rights and Strategic Projects, Moritz Gloeckler said.

This agreement further strengthens Sportradar’s position in tennis, as the supplier holds betting rights to three of the sport’s four Grand Slam tournaments, including Wimbledon, Roland-Garros and the US Open.

Its tennis portfolio also covers ATP and UTR competitions, with content supplied from more than 40,000 matches annually.

IMG Arena Acquisition Continues To Deliver

The Wimbledon renewal represents another example of Sportradar retaining and monetising assets acquired through the IMG Arena transaction.

Completed in November 2025, the acquisition added relationships with more than 70 rights holders across 14 sports and six continents. The deal also expanded Sportradar’s catalogue by approximately 38,000 official data events and 29,000 streaming events.

Today, the company covers more than 1 million sporting events yearly, one of the industry’s largest betting content portfolios.

New Rights Deals Support Revenue Growth

Sportradar has spent the past year expanding its content portfolio while integrating newly acquired rights into its existing technology and distribution network.

The strategy is already contributing to financial performance. During the first quarter of 2026, company revenue increased 11% year-on-year to €347m. Betting and gaming content revenue rose 20%, supported in part by the addition of IMG Arena assets.

Despite reporting a quarterly loss of €6m due to foreign exchange movements, operating performance improved. On the other hand, Adjusted EBITDA increased 12% to €66m.

Sportradar has concluded a deal to extend its partnership with Wimbledon as official distributor of betting and audiovisual content. This extension strengthens the position of the provider, who already holds rights to three of the four major tennis tournaments. The company’s strategy has resulted in 11% revenue increase across the betting and gaming content division.