Oddin.gg has launched Oddin Casino, a new business division focused on technology-led casino entertainment and its first major expansion beyond esports betting.
The B2B supplier said casino will become a long-term strategic vertical, starting with a digital live dealer built on proprietary models for real-time character performance and player interaction.
Odin.gg’s engineering team includes specialists from Meta, Google DeepMind, HeyGen and Samsung. The company said development has taken more than a year and involved over two million GPU hours of training.
Unlike digital dealers assembled through conventional game engines and third-party AI services, Oddin Casino is developing its technology at model level. The company said this gives it more control over how characters look, move, speak and interact in real time.
Proprietary models aim to give operators more control over casino branding
Oddin.gg believes the model-level approach will let operators create digital dealers tailored to brands, audiences, languages and markets.
“Casino operators do not lack games. What even the biggest brands often lack is content that feels truly their own,” said Marek Suchar, co-founder and managing director at Oddin.gg.
“Dedicated tables require significant time and investment to build, limiting how quickly operators can create distinctive experiences. We are developing technology that changes those economics and gives operators greater freedom to shape who hosts a game, how that character behaves, how players interact with it, and how the entire experience expresses their brand.”
Oddin Casino will focus on formats and experiences that are difficult to produce within the existing live casino model. The strategy reflects changing competition for player attention within the industry.
“The casino market does not need more sameness,” Suchar added. “It needs solutions built around how people consume entertainment today. Attention habits have changed, content has become more personal and interactive, and audiences expect experiences to feel relevant to them. This is not only about entering another category. It is about bringing our passion for new technology, product discipline, partner focus, and performance mindset into a market where the next competitive layer is still being defined.”
Esports experience will shape Oddin Casino’s product development
Oddin.gg has spent the past decade building technology for live, high-volume esports betting. Its ecosystem includes real-time data, odds, risk management, 24/7 content and front-end technology.
The company said its experience created a product culture focused on reliability, speed, engagement and commercial performance, which it plans to carry into the casino segment. Oddin Casino’s production model will help operators maintain game integrity, operational control, and regulatory compliance.
“We are not taking an esports product and placing it in a casino lobby,” Suchar said. “Casino has its own rules, audiences, and creative language. We are building for those realities from the ground up—but with the same conviction that technology should give our partners a genuine competitive advantage.”
Oddin.gg said further details about the first Oddin Casino product will be announced ahead of its public debut later this year. The launch diversifies a company known for its end-to-end esports betting ecosystem.
Furthermore, the company currently provides odds feeds, risk management, iFrame products, widgets, 24/7 content, bet builders, live data and marketing services. Its infrastructure combines automation, machine learning and data science to support sportsbooks and platform providers internationally.
With Oddin Casino, the supplier is applying its technology-first approach to a new part of iGaming where personalisation and brand ownership are must-haves.
Oddin.gg’s foray into casino gaming is set to revolutionise the way live casino content is created and personalised. If their technology-first approach succeeds, operators will enjoy faster localisation and more distinct branded experiences without the usual cost of dedicated live tables.
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