Midnite Sponsors Channel 5's Coverage of FIFA Club World Cup - pmp

By Arijit Roul - 16 Jun, 2025 More about the author

Midnite will sponsor Channel 5’s coverage of the FIFA Club World Cup. Their branding will be shown during 23 live matches.
This sponsorship aims to build Midnite’s presence in the UK market during a high-profile football tournament.

The agreement makes Midnite the official sponsor for Channel 5’s broadcasts of the FIFA Club World Cup. You will see Midnite’s name on live match coverage, the daily analysis show ‘The Press,’ and digital platforms like YouTube highlights.

The tournament takes place in the United States between 14 June and 13 July. There are thirty-two clubs competing in the event. You will see teams such as Chelsea, Manchester City, Real Madrid, Bayern Munich, Inter Miami, and Boca Juniors in the competition.

Midnite Expands Brand Reach with Channel 5 Club World Cup Sponsorship

This sponsorship fits into Midnite’s broader marketing push. The company is also a sponsor for the 2025 World Snooker Tour. Midnite recently launched its first national TV ad campaign. Andrew Mook, who became Head of Brand Marketing earlier this year, oversees this strategy after joining from Sky Bet and Flutter.

Mook said, “We will sponsor Channel 5’s Club World Cup coverage to help fans connect with the biggest football event of the summer. Midnite links players to their favorite games. This sponsorship supports our plan for greater brand exposure. Many more activities are planned. By supporting Channel 5’s broadcasts, we move closer to giving sports fans the best betting experience.”