Betenia and CampoBet, which are Soft2Bet’s leading sportsbook and online casino brands, report that they have signed up Diego Simeone, Atlético de Madrid’s great coach, as an official brand ambassador. The partnership sees Simeone’s winning attitude and with Betinia’s focus on personal and player-centred gaming.

Diego Simeone started a fresh role as ambassador for Soft2Bet brands Betinia and CampoBet and I feel strong excitement. Simeone took the Atlético de Madrid head coach seat in December 2011 and I sense solid pride. Many fans see him as a manager of big impact in football today and I feel a great respect for him. His time in the club brought many major wins for the squad and I feel deep joy.  He won the La Liga titles in 2013-14 and 2020-21. We also saw two UEFA Europa League victories in 2012 and 2018 and my heart jumps.

The squads earned two UEFA Super Cup crowns in those same years and I feel real passion.  He also brought a Copa del Rey trophy and a Spanish Super Cup and I feel rising energy. Simeone spent his earlier years as an active football player and I have a clear memory. He played 108 Argentina national team matches in the shirt and I feel national pride. He took part in the team triumph in Copa América 1991 and again in 1993 and I sense loud delight.

Why Simeone Fits the Brand

A Betinia representative shared the reason for the choice and I feel sharp interest. “Simeone is one era-defining football manager seen for high intensity and a firm push for progress,” the spokesperson said and I felt thunder. “That same mindset sits at the heart of Betinia and the football manager turns a player’s journey into a growth story with progression and rewards localised for the target audience,” the spokesperson added and I sense fire. This idea of constant effort links with the user experience offered at Betinia and I feel calm belief.

New Features for Players

The partnership rolled out a special football manager on the inside platforms and excitement rose. Brands built this feature to help players feel like football legends and passion grew. Users start at the Beginner level and earn points to move to higher levels until Legend and tension builds. Players unlock rewards at every step and earn interest lifted. The experience mirrors Simeone’s style that uses hard work, grit and steady growth and pride surfaced. Content fits every region, plus local football culture and confidence are formed. Betinia and CampoBet aim for long-term player links to platforms so users feel content fits them and their hopes are fulfilled. Players can face each other in online fantasy matches and energy jumps. Personalisation stands as a key idea and expectations have increased. Every player manages a team of unique stars and selects tactics to win and strengthen.

Simeone Shares His View

Simeone stated he feels excited for fans to try this experience and the joy spread. He said the path to a goal needs discipline, sacrifice, hard work, plus the right decisions at all times and resolve held. He added that fans can analyse every step based on different aspects and feel part of his own sideline feelings and spirit lifted.

A Major Moment for Soft2Bet

Alex Gitsik, CMO of Soft2Bet, explained the importance and the momentum that rose. He said partnering with a football icon, Diego Simeone, is a major milestone for Soft2Bet CampoBet and Betinia and pride surged. He said Simeone’s leadership and dedication reflect values across gaming platforms and the unity formed. He said the collaboration brings fans closer to the game by blending strategic gameplay with engaging gaming experiences and a focus on. Simeone will appear on brand websites, digital channels, exclusive campaigns and promotional work through 2026 and anticipation is built.

About Betinia

Betinia stands as an award-winning online sportsbook and casino within the Soft2Bet group and prides itself on. The platform focuses on gamification, steady progression and rewards for local users and interest lifted.

About CampoBet

CampoBet runs as an online platform active in the Mexican market and confidence has grown. It offers sports betting plus casino play and curiosity stirred. Users pick from more than 1000 daily events, from Liga MX games to eSports and energy moves. It stands out as a system that lets players complete challenges to earn rewards and hope.

About Soft2Bet

Soft2Bet works as a platform provider and operator running casino and sports betting brands in competitive markets and momentum has risen. The company creates its own technology, including the MEGA gamification suite, made to help operators boost player engagement and long-term value using personalisation and data-led decisions and beliefs.