Imagine Live Expands Operator Reach Through Hub88 Aggregation

Imagine Live has partnered with Hub88 to make its live casino portfolio available to operators. The aggregation model allows Hub88 partners to add Imagine Live’s tables and game shows without a separate build.

Imagine Live produces games in physical studios with dealers who speak the language of their market. Studio design, uniforms and table limits are adapted to player bases. The deal covers Blackjack, Roulette, Baccarat and Dragon Tiger, PLUS game show titles Land of Ra and Roulette Rouge. Operators can also access dedicated and branded studio builds, reflecting Imagine Live’s focus on tailored live casino content. 

Founded in 2022, Imagine Live operates more than 200 tables from studios in Armenia, Romania and Spain, with a presence across 16+ markets. Hub88 provides thousands of titles through a single integration, spanning slots, table games, crash and live content.

Distribution network puts Imagine Live’s localised approach in front of more operators

Nadiya Attard, chief commercial officer at Imagine Live, said: “Hub88 has created a unique eco-system where our content can deliver lasting commercial value for operators looking for a different flavour of live casino with high attention to detail and over quality behind every interaction. Our studios and our dealers are why partners choose us. This partnership takes that work to a far wider audience and lets operators bring it live at their own pace.”

Jessica Inglott, head of Supplier Relations at Hub88, added: “Operators have stopped treating live casino as a single box to tick. They want depth in the vertical, and they want tables their players recognise as built for them.

“Imagine Live delivers on both counts, and adding the full portfolio, tables and game shows alike, gives our partners a strong option in a category that keeps growing.”

The Hub88 partnership gives Imagine Live a wider distribution route without requiring operators to build separate integrations, which will make its content easier to add across multiple markets. In addition, the deal supports Imagine Live’s positioning around localised studios and branded experiences.