BETBY Enters Poland Through Sportsbook Partnership With Betters

BETBY has entered Poland through a partnership with local bookmaker Betters, expanding its regulated market presence. The agreement follows BETBY’s growth in Asia and South America through partnerships with QTech Games and NGX.

Betters has integrated BETBY’s sportsbook solution, including its Betby.Games esports feed, to expand its offering in Poland. “BETBY stood out to us through the combination of its sportsbook technology, localised content offering and continued focus on product innovation,” said Konrad Łabudek, Chief Executive Officer at Betters.

“Integrating its complete solution gives us access not only to a strong core sportsbook but also to differentiated products, allowing us to continue evolving the experience we provide to our players in Poland.

“We are delighted to become BETBY’s first partner in the country and look forward to developing the cooperation together.”

Poland becomes the latest regulated market in BETBY’s expansion strategy

Poland is one of Central and Eastern Europe’s largest betting markets, with Flutter Entertainment among international operators active in the region.

Total betting volume was estimated at more than €4bn (£3.4bn) in 2025, while local industry figures have called for regulatory improvements. BETBY views Poland as an addition to its international strategy and plans to expand its partner network beyond Betters.

Stefanos Karakidis, Director of Business Development at BETBY, said: “Entering the Polish market represents a significant milestone in BETBY’s international growth strategy and further strengthens our commitment to expanding our presence across regulated markets worldwide.

“Poland is a mature and highly competitive market and our partnership with Betters reflects our strategy of working with established local operators to deliver tailored, high-quality sportsbook experiences while building sustainable growth in key regulated jurisdictions.”

Partnering with an established local operator gives BETBY a seamless entry into Poland while allowing Betters to differentiate its sportsbook through additional technology and esports content. The bigger opportunity will be whether BETBY can turn this first integration into a broader network of Polish partners across the market.