Habanero Partners With Favbet Romania To Expand Market Presence

Habanero has signed a partnership with Favbet Romania, extending its footprint in a fast-growing regulated market in Central and Eastern Europe.

The agreement gives Romanian players access to a selection of slots and table games as Habanero strengthens its distribution network within licensed European markets.

Favbet integrates full Habanero game portfolio

Under the partnership, Favbet Romania has integrated Habanero’s full catalogue of casino games into its platform. Therefore, the operator expands its casino offerings and introduces new content to improve player engagement. 

On the flip side, another regulated operator is added to Habanero’s network. The supplier is focused on delivering content that supports retention across regulated markets. Romania remains one of the more active online gambling markets in the region.

European growth strategy continues

This agreement forms part of Habanero’s expansion strategy in Europe. It is active in 22 regulated markets and works with operators including Entain, Sisal and Betway.

The supplier has increased its activity in Central and Eastern Europe by partnering with licensed operators.

Toni Karapetrov, Head of Corporate Communications at Habanero, said: “Favbet Romania is a well-respected brand in Europe and exactly the kind of partner we look to work with as we deepen our presence in the market. Romania players have a strong appetite for our content and we are confident our games will resonate well with their audience. Romania is an important market for us, and going live with this operator is another strong step in our continued European expansion across high-growth regulated markets.”

Partnership focuses on player experience and visibility

Favbet Romania described the deal as a move to improve its casino portfolio and build stronger ties with content providers.

“The collaboration between Favbet Romania and Habanero has been strong from the very beginning, and this co-branded collaboration agreement marks an important step in strengthening our strategic partnership. Our shared objective is to deliver a more integrated gaming experience for players in Romania, supported by consistent visibility, dedicated campaigns, and a stronger presence of Habanero content within the Favbet.ro ecosystem,” Cristian Sapovici, Head of Casino at Favbet Romania, said.

Favbet Romania and Habanero have agreed to a mutually beneficial deal. While the operator gains a wider game portfolio, the supplier expands its footprint across Eastern and Central Europe. Habanero’s diverse catalogue will improve player engagement and retention on Favbet’s platform.