Genius Sports has reported record full-year results for 2025, with revenue rising 31% year on year to $669.5m and adjusted EBITDA increasing 59% to $136.2m.
The London-based sports data and technology group recorded growth across its operations during the year. Higher prices on renewed contracts, new commercial agreements and expanded product services all contributed to the company’s performance.
Chief executive and co-founder Mark Locke commented on the company’s standout FY2025 results.
“2025 was a year of accelerated group revenue growth and record group adjusted EBITDA for Genius Sports. Our Betting business continues to outpace the broader industry, while our Media business is reaching a clear inflection point, with accelerating momentum and growing demand from the world’s largest brands and agencies.”
Betting and media divisions both deliver strong gains
The company’s betting technology, content and services division remained the largest contributor in 2025, rising by 33% to generate $471.5m.
Genius Sports also recorded significant expansion within its media technology, content and services unit. The division’s revenue increased by 37% year-on-year to $144.5m. Fourth-quarter revenue nearly doubled compared with the same period in 2024, reaching $58.2m.
The revenue boost was supported by new agency partnerships, including agreements with PMG and Publicis Sports.
$1.2bn Legend acquisition sparks investor debate
The financial update follows the announcement that Genius Sports had agreed a $1.2bn deal to acquire sports and gaming media business Legend. This news caused a decline in the company’s share price.
Investors were skeptical about purchasing an affiliate-focused business at a time of increased pressure on the sector. Some even believe AI will totally reshape how they operate.
However, Locke described the deal as an integral step for the company.
“Upon completion of the acquisition of Legend, we will further strengthen our position at the intersection of official data, fan identity, and real-time intent – continuing to build a scaled, cash-generative technology platform.”
Net loss widens despite growth as NFL compensation costs rise
Genius Sports reported a net loss of $111.6m for the full year, a $48.5m increase in losses compared with 2024. This was attributed primarily to a one-off increase in stock-based compensation linked to warrants issued to the National Football League under an extended licensing agreement. One-time equity awards and higher litigation expenses also weighed on the final result.
The company expects revenue increase in 2026, forecasting standalone revenue between $810m to $820m, and adjusted EBITDA of $180m to $190m.
After completing the Legend acquisition, the combined business is projected to generate around $1.1bn in revenue during 2026.
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