FDJ United has renewed its sponsorship agreement with Frank Warren’s Queensberry Promotions, which began  in 2016. This deal means Unibet and 32Red will maintain strong visibility at Queensberry’s UK boxing events.

The collaboration has been part of notable British fight nights over the past decade. It also serves as a platform for showcasing digital content to boxing fans and expanding both partners’ presence within the sport.

Return of the Unibet Lowdown Series

Following the renewal, Queensberry prepares for high-profile contests starting with the British and Commonwealth Championship bout between Jack Rafferty and Mark Chamberlain on 23 August. This event also marks the return of the popular Unibet Lowdown, beginning with an exclusive Josh Taylor interview. 

This digital series has become a regular favorite for fans seeking detailed fight coverage. It offers a mix of exclusive interviews, BTS access, press conference footage, and other content. Previous episodes have featured Frank Warren alongside notable fighters like Daniel Dubois, Anthony Yarde and Ryan Garner.

Founder and Promoter at Queensberry Promotions, Frank Warren, welcomed the extension. “We are very happy to be renewing our partnership with Unibet just before we enter into a sequence of blockbuster fights and shows. Unibet is the place to be when it comes to digital series for boxing fans everywhere, so we are delighted to continue this collaboration.”

Building on a Strong Track Record

Sam Mead, General Manager UK at FDJ United, expressed his delight at the partnership’s longevity and impact. It highlights FDJ United’s investment in sports marketing and leverages the reach of live events and digital platforms. Therefore, the company can strengthen fan engagement while improving brand visibility.

Earlier this year, FDJ United rebranded following its acquisitions of Kindred, Premier Lotteries Ireland and ZEturf. The rebrand consolidated its activities under a unified corporate identity, creating a stronger platform for cross-market promotions.

Strategic Timing Amid Market Challenges

The announcement comes shortly after FDJ United reported €1.87 billion ($2.1 billion) in revenue for the first half of 2025, a 1.7% decline on a restated basis. Online gaming revenue fell 11.5%, with weaker performance in the UK and Netherlands cited as contributing factors.

The company has stated that increased promotional activity will play a key role in its recovery efforts during the second half of the year. FDJ United’s Q3 2025 financial update is scheduled for release on October 15.