The Attorney General of the Union (AGU) in Brazil sent an official notice to Meta, asking to take down ads from accounts showing betting and gambling services not allowed in Brazil. The National Attorney’s Office for the Defence of Democracy (PNDD) promoted this action with Meta, the company that owns Instagram and Facebook. AGU explained in the notice that betting sites and gambling apps must get approval from the Ministry of Finance before offering fixed-odds games, according to Law No. 14,970/2023 and SPA/MF Ordinance No. 1,207/2024.
Legal Framework and Violations
Firms not given permission by the Ministry of Finance act outside the law, and when they promote their betting and gambling, their ads also become illegal, with approved platforms using “.bet.br” domains. AGU said in the notice that, since these profiles did not get approval from the Ministry of Finance, the activity is illegal and might include tax evasion, money laundering, consumer law crimes, fraud, and other unlawful acts, so advertising these services is also against the rules.
Meta’s Responsibility and Deadline
Meta’s Ads Library showed many current ads from profiles that do not respect Brazil’s legal requirements. AGU’s document included a Supreme Federal Court (STF) ruling about Article 19 of the Internet Bill of Rights (Marco Civil da Internet) saying that, when it comes to paid ads and boosted posts, digital platforms like Meta are seen as responsible for illegal material and must take quick action to remove it.
AGU’s notice requested these illegal ads be removed within 48 hours and that Meta stop boosting or promoting posts from any business not approved by the Ministry of Finance or regulators for online betting and gambling. AGU also wrote that Meta has promised to update its rules about betting ads, but the company still has problems with how ads are checked that must be fixed.
Share
27 views
Analysis 
Blog 
Business 
Companies 
Crime 
Finance 
M&A 
Regulation 
Reports 
Community
About us
Privacy Policy
T&C