Boyle Sports has secured a major sponsorship deal with TNT Sports for the 2025/26 Premier League season. The partnership will see the bookmaker’s brand appear across TNT’s coverage of 52 live matches, reinforcing the company’s growing presence in the UK market.

The announcement follows Boyle Sports’ recent move to intensify its expansion strategy. Viewers tuning into TNT Sports this season can expect to see the brand integrated into highlight programming, supporting shows and other non live coverage aired after 21:00.

Strengthening UK Expansion

The TNT Sports sponsorship is the latest step in Boyle Sports’ renewed drive to build its UK footprint. In July, the operator revealed a multi-year partnership with West Ham United, marking a high profile entry into English football sponsorships.

In the same month, the company also announced plans to invest over £100 million in its UK relaunch. This ambitious growth strategy includes the creation of 200 new retail stores, which Boyle Sports says will generate more than 1,000 jobs. 

The investment shows the bookmaker’s commitment to using its long experience in betting while building a fresh appeal. Troy Cox, Chief Commercial Officer of Boyle Sports, described the TNT deal as a landmark moment, noting that it builds on more than forty years of operational experience. This positions the company for significant growth across digital, casino and retail channels.

Football and Beyond

While football remains the centerpiece of Boyle Sports’ sponsorship strategy, the company continues to strengthen ties with other sports. In July, Boyle Sports renewed its backing of the Galway Races, one of Ireland’s most prestigious annual horseracing events.

The partnership with West Ham ensures the brand will appear on the club’s jerseys during the upcoming season. However, Premier League regulations mean gambling operators will no longer feature as front of shirt sponsors beyond this campaign. By combining club partnerships with broadcast exposure, Boyle Sports hopes to maximize visibility among millions of football fans across the UK.

Season Kick Off on TNT

TNT Sports’ first live match of the 2025/26 season will feature Aston Villa against Newcastle United on 16 August. The broadcast will deliver Premier League action while also debuting Boyle Sports’ branding within the new sponsorship framework. The timing aligns with the company’s latest television advertising campaign, further amplifying its presence on screens nationwide. 

With 52 live matches set to air, alongside highlight shows and supporting programming, Boyle Sports is poised to become a familiar name for fans throughout the season. This partnership represents Boyle Sports’ determination to firmly establish itself in the competitive UK betting market through high profile sporting associations.