Valentin Darechkin

Valentin Darechkin

iGaming Industry Executive & SEO/Affiliate Marketing Expert

Valentin Darechkin is an iGaming industry executive and contributor to PMP Media, focusing on affiliate marketing, SEO, and the business side of online gambling. He brings over six years of senior leadership experience in the iGaming sector to his coverage of industry developments, traffic acquisition strategies, and emerging markets.

His commentary draws on direct operational experience running affiliate networks, building SEO-driven media properties, and partnering with operators across multiple jurisdictions.

Areas of Coverage

  • Affiliate marketing and partnership models
  • SEO strategies for iGaming and gambling sites
  • Traffic acquisition and monetisation
  • Emerging markets in iGaming (LatAm, Africa, Asia)
  • Industry business strategy and operator partnerships
  • Regulatory impact on affiliate marketing

Professional Background

Valentin has spent over six years in senior leadership roles within the iGaming and affiliate marketing industry, including positions as Chief Commercial Officer at global affiliate aggregators and SEO-focused media companies. His career has involved launching successful projects, building affiliate partnerships at scale, and entering new geographic markets — experience that informs his perspective on what drives sustainable growth in the iGaming business.

Valentin is a recognised industry voice whose insights have been featured in leading iGaming and B2B media:

He has also spoken at industry conferences and webinars on iGaming SEO and affiliate marketing topics.

Editorial Focus

Valentin's contributions to PMP Media focus on the business and strategic side of iGaming — how affiliate models evolve, how SEO and content strategy adapt to regulatory shifts, and where new opportunities are emerging across global markets. His writing draws on direct experience navigating the operational realities of running iGaming businesses, providing readers with practical perspective on what works and what doesn't in a rapidly changing industry.

SOFTSWISS Jackpot Aggregator Expands to Crash and Live Games

Dubai city

SOFTSWISS, a leading provider of online casino software, has announced the expansion of its Jackpot Aggregator platform to include crash and live games. This strategic move aims to enhance player engagement and boost revenue for casino operators. The company has reported that the Jackpot Aggregator has had a significant positive impact on project metrics. Within […]

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Norway’s Conservative Party Pushes to End Country’s Gambling Monopoly

Dollars, playing cards, dice on a table

Norway remains the last Scandinavian nation to maintain a gambling monopoly. Currently, state-owned Norsk Tipping and Norsk Rikstoto control all gambling activities, both in-person and online. Discussions about liberalizing Norway’s gambling sector gained momentum after Finland announced plans to introduce a regulated competitive market by 2027. At present, this remains just a proposal from a party […]

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CasinoReviews.com Now Settles Player Disputes in the UK

Woman hands, hammer in court

CasinoReviews.com, a well-established affiliate site, has received authorization from the UK Gambling Commission (UKGC) to mediate disputes between players and UK-licensed casinos. This marks a historic first for the UKGC, as CasinoReviews.com becomes the first affiliate site granted this privilege. The move builds upon CasinoReviews.com’s existing experience in dispute resolution. Already approved by the Malta […]

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17 Individuals Charged with Organizing Illegal Gambling Operation in New York City

Image of New York city

17 Individuals Charged with Organizing Illegal Gambling Operation in New York City. According to the investigation, 70 bettors placed $22.7 million worth of bets through the ubet1288(.)com website between September 15, 2022, and March 29, 2023. This translates to roughly $324,300 per gambler. The system operated largely manually. Essentially functioning as a private club. The […]

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Australia Bans 8 More Offshore Gambling Websites

The man is looking out the window.

The Australian Communications and Media Authority (ACMA) has requested the blocking of eight more offshore gambling websites. This brings the total number of sites flagged in 2024 to 28. The operators in question are: • Jogi Casino • Dundee Slots • Lucky Hunter • Lucky Wins • Lukki Casino • Spin Fever • Clubhouse Casino […]

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