Traffic Report: In-Depth Click Analysis
A new Traffic Report shows detailed analytics by clicks, registrations, deposits, and conversion rates, like click-to-reg and click-to-FTD, all gathered together in one dashboard.
- The tool has features for users to filter and group data by different aspects such as traffic source, campaign, country, device type, and IP address. Users watch clicks update instantly as soon as they happen, so the information is always current.
- You can export data as a CSV file with one click and then use the raw records elsewhere or send them to others.
- You see historical traffic reports from 1 January 2023, meaning you can compare year to year and check how numbers change over time.
API for Marketing Campaigns and Tracking Links
Affiliates can use an API to get data about their marketing campaigns and tracking links, beyond the Reports API already there. Now, up-to-the-minute lists of campaigns, promo codes, and performance numbers reach users with every API call so they can set up custom integrations and keep their data up-to-date without extra work. Automating the data extraction and connecting to business intelligence tools from outside is possible, making reporting more efficient and faster.
New Sub-affiliate Revenue Share Model
A new sub-affiliate commission model is introduced based on Net Gaming Revenue, linking earnings to what sub-affiliates bring in. This change leads affiliates to mentor their sub-partners, as an extra reward only comes when the sub-affiliate’s players generate revenue.
Affilka by SOFTSWISS Event Announcement
From 3 to 4 July 2025, Affilka by SOFTSWISS will appear at iGB in London. People there can talk to the Affilka team and look deeper at the tools for better affiliate management.