Affilka Reveals Enhancements for Affiliates : pmp

By Arijit Roul - 1 Jul, 2025 More about the author

Traffic Report: In-Depth Click Analysis

A new Traffic Report provides detailed analytics, including clicks, registrations, deposits, and conversion rates, such as click-to-reg and click-to-FTD, all gathered in one convenient dashboard.

The tool features a user-friendly interface that allows users to filter and group data by various aspects, including traffic source, campaign, country, device type, and IP address. Users can view clicks as they update instantly, ensuring the information is always current.
You can export data as a CSV file with one click and then use the raw records elsewhere or send them to others.
You can view historical traffic reports from January 1, 2023, allowing you to compare year-over-year and track how numbers change over time.

API for Marketing Campaigns and Tracking Links

Affiliates can utilize an API to retrieve data about their marketing campaigns and tracking links, in addition to the existing Reports API. Now, up-to-the-minute lists of campaigns, promo codes, and performance numbers reach users with every API call so they can set up custom integrations and keep their data up-to-date without extra work. Automating the data extraction and connecting to business intelligence tools from outside is possible, making reporting more efficient and faster.

New Sub-affiliate Revenue Share Model

A new sub-affiliate commission model is introduced, based on Net Gaming Revenue, which links earnings to the revenue generated by sub-affiliates. This change prompts affiliates to mentor their sub-partners, as an extra reward is only earned when the sub-affiliate’s players generate revenue.

Affilka by SOFTSWISS Event Announcement

From July 3 to 4, 2025, Affilka by SOFTSWISS will be attending iGB in London. People there can talk to the Affilka team and explore the tools in more detail for better affiliate management.