iGaming industry focuses on big changes coming soon, and all eyes turn toward Mexico City. In September 2026, this city will become the host for a new event called SiGMA North America on the world iGaming calendar. Industry continues to grow and shift, making this summit important in SiGMA Group’s global expansion plan. Organisers expect the event to welcome 4,000 participants. Sessions will run in both Spanish and English for completely bilingual participation. Both Latin American and North American visitors get an easy way to join and gain from the event. SiGMA enters Mexico not only with a new location, but also with a strategy aimed at a market showing rapid development prospects.

Why Mexico, and Why Now?

The United States remains important in hosting iGaming events, but before now, Mexico was usually not included. The situation has changed now. Mexico holds a population bigger than 120 million and has a technology sector that is increasing quickly, sitting between North and South America. The country moves up as a main access point for iGaming industry. Large expansion chances and a strong business-driven population offer a place for SiGMA to hold its first event in North America. Experts predict Mexico’s online gambling market will continue to see strong growth. In 2023, market size hit USD 1.75 billion, and projections say it can surpass USD 3.53 billion by 203. Growth from the online casino segment could bring the sector to USD 287.8 million before 203 ends. For 2025 to 203, this part of the market expects compound annual growth rate (CAGR) of 14.3%, showing its strong influence in future numbers. Revenue does not come from online only. Physical or land-based casinos continue to generate income as well. Across Mexico, more than 650 physical casinos operate, and last year, this market increased by 2.8%. Mexico City holds the largest number of casinos, with 96 venues, while other regions, including Baja California and Tamaulipas, also have significant numbers.

A Strategic Step Forward

SiGMA’s move to have its North American event in Mexico City stands as more than starting another summit; it fits into the company’s larger strategy for expansion. The event happens six months after SiGMA South America, ensuring companies, industry partners, and leaders get enough time to get ready, join, and build networks in both regions. With this arrangement, business potential increases and connecting with multiple markets gets easier. Organisers see Mexico City as a strong location to host a global gathering. Strong transportation systems and a central location in the Americas allow experts from various places to come together. Each year, Mexico City International Airport accommodates at least 30 million passengers and continues to offer regular flights to big American and Canadian cities, Latin America, Europe, and Asia. Within Mexico, Felipe Ángeles International Airport arranges additional flights heading to Bogotá, Monterrey, and Panama City from Mexico City.

What to Expect at SiGMA North America 2026?

Attendees will find the same elements that built SiGMA’s position in the iGaming industry: top-level expo area, main keynote speeches, strong networking spaces, plus social events reflecting both business and Mexico City’s energy. Sessions will include talks on new technology, legal updates, and displays of new products, giving SiGMA North America a space for people to talk, make investments, and discover new ideas. Mexico enters the scene as a regional power through its local culture, digital market growth, and a gaming sector expanding quickly. Launch of SiGMA in Mexico City marks the company recognizing market development and preparation to help and grow with these opportunities.

Stay Tuned

This marks the start of what is to come. SiGMA North America 2026 positions itself as a key turning point, with updates, speaker lists, and agenda to be released in the near future. Industry excitement increases, and it is certain that iGaming’s next phase in the Americas puts Mexico City at the core of developments.

About SiGMA Group

SiGMA Group hosts large events and media for iGaming, new technology, and digital marketing across numerous countries. Their operations extend to Europe, Asia, MENA, Africa, and the Americas, and as such, the group gathers the world’s finest innovators, business executives, and entrepreneurs from all corners to innovate and guide the digital industry forward.