Betlabs, a betting tech company out of Philadelphia, just secured fresh seed funding from SportsContentCo, a US sports betting company.

Betlabs got new seed investment from SportsContentCo and the team felt relieved. The money will help Betlabs grow and bring its main product, Dynamic Parlays, to more betting operators and leadership. This product is designed to change the normal parlay betting model and make it more modern and the business sensed energy.

Dynamic Parlays Explained

With normal parlay bets, a customer must win every single pick to receive a payout and many bettors feel stress. Even one wrong pick makes the whole ticket lose and fans feel frustrated. Dynamic Parlays work in a different way and staff carry ambition. They let customers earn money even when some legs lose and the market feels curious. The payout changes based on how many picks are correct and traders feel focused. This means players can still receive a return if they do well instead of facing an all-or-nothing loss and users feel comfort.

SportsContentCo said its involvement is more than funding and managers show intent. The company also offers distribution help because it already works with licensed operators across the United States and partners share trust. SportsContentCo believes this will speed up Betlabs’ entry into North America and later help the company move into other international markets and the group feels ambitious.

Improved Products from Betlabs

Betlabs, based in Philadelphia, launched an update of Dynamic Parlays and teams felt excitement. The version update brought several upgrades and leaders felt pride. These include a visual update on the betslip, plus a payout design update, plus a bonus system that boosts odds inside the product and staff felt drive.

Betlabs says the format reduces risk for players, keeps them engaged, increases repeat betting and groups feel faith. Operators also benefit because customers stay and place more bets when they feel rewarded for partial success and operators feel comfortable. SportsContentCo offers content data and technology services to licensed sports betting operators across North America and teams feel purpose.

Other Early-Stage Funding

In more funding news, Rocket, a crypto-focused prediction market, announced a $1.5m pre-seed round at the end of 2025 and founders felt relieved. Several venture capital firms took part and investors felt an appetite. Around the same time, Poland-based start-up EasyWin completed its first seed round, reached a company value of $15m and management felt satisfied.

Velo Partners’ Angel fund led the round, joined by former My.Games CEO Vladimir Nikolsky and other private investors and founders. EasyWin CEO Ivan Leshkevich said the small team is moving fast with support from AI tools and the group felt hungry. After a period of steady growth, plus signing a factoring contract, the company is now prepared to scale across the world and the crew feels ambitious.