The 3F Superliga, Denmark’s elite football league, has announced Betano as its new official betting partner ahead of the 2025/26 season. This international brand operated by Kaizen Gaming breaks into the Danish football scene after establishing partnerships with several local clubs. 

The collaboration is a significant step for the betting brand and the league in preparation for the new season. As the league kicks off later this week, fans will begin to see Betano’s presence across matchday experiences and promotional campaigns. The company bring an engaging and responsible gambling perspective to a tournament known for its passionate fan base and rich football traditions.

A Global Player Joins Danish Football

Betano is no stranger to the world of football sponsorships. The brand holds partnerships with several top clubs around the globe and also sponsors major tournaments like the UEFA Europa League and the UEFA Conference League. Its expansion in Denmark reflects a strategic focus on key European football markets. 

The 3F Superliga agreement positions the company as a central figure in Danish football culture. It is expected to boost visibility, promote fan engagement, and strengthen the league’s commercial profile locally and globally. The deal highlights Betano’s lasting interest in contributing to football communities with strong local identities and loyal fan support.

Shared Values and Responsible Growth

Claus Thomsen, director of the Divisionsforeningen, expressed confidence in Betano as a valuable addition to the league’s commercial partners. 

“We are very pleased to welcome Betano as the new official betting partner for 3F Superliga, Betano has already established itself as a strong player in both international and Danish football – and with their approach to responsible gambling, they can contribute positively and professionally to the top of Danish football,” he said. 

Betano’s commitment to responsible entertainment remains a key part of its brand philosophy. The company plans to work closely with the league and clubs to deliver campaigns aligned with their values while offering engaging matchday experiences for fans.

Looking Ahead to a Stronger Season

Julio Iglesias, Chief Commercial Officer at Kaizen Gaming, highlighted the importance of the partnership. “We are proud to enter into this new partnership with 3F Superliga – a tournament that is the heart of the entire Danish football culture, Denmark has a long and proud tradition of passionate fans and clubs with deep local roots, and we see the partnership as an opportunity for us to contribute positively to the entire ecosystem”, he said.

As the 3F Superliga prepares for another thrilling season, Betano’s presence promises a renewed focus on innovation, responsibility, and deeper fan connection. For Danish football, this partnership signals a strong start to a new chapter.