The company will consolidate online and land-based businesses under Yolo.com and seek two UAE B2B vendor licenses.

Key Points

• Yolo Group will restructure to operate under a single regulated brand, Yolo.com.
• The group is finalising two GCGRA B2B vendor licences in the United Arab Emirates.
• Future expansion targets include Canada, Sweden, and Finland, focusing on regulated markets.

Yolo Group announced a strategic restructuring to consolidate operations under the regulated brand, Yolo.com. Founder Tim Heath said the move reflects changes in both gaming and regulatory expectations. He stated: “Our future strategy centres on a single, unified and Tier 1 licensed brand: Yolo.com.” The strategy will combine Yolo Group’s online and land-based operations under one brand. Bombay Casino, Yolo’s licensed land-based venue in Estonia, will launch a digital arm under Yolo.com.

Yolo Group Advances Integration Across Gaming Platforms

Heath said the integration provides experiences across physical and online gaming platforms. It includes shared wallets and cryptocurrency payments compliant with MiCA standards across services. Yolo confirmed it is in the final stages of obtaining two B2B vendor licenses from GCGRA in the UAE. Regarding this, Heath stated: “The regulated landscape is the future of gaming, and we’re ready to lead.” The single brand approach follows a decade of growth from businesses such as Sportsbet.io and Bitcasino.io. Heath explained the change is not abandoning the past, but entering fully regulated licensed markets.

Lara Falzon is named CEO of Yolo Group’s B2B units, overseeing Hub88, Live88, Odds88, and OneTouch. Yolo has prepared for this transition for over three years, monitoring regulations in Canada, Sweden, and Finland. The company aims to combine digital gaming innovation with compliance in regulated jurisdictions for sustainability. He concluded: “This is about applying everything we’ve learned where operators, regulators, and players collaborate.”