Finland’s gambling reform hits obstacles inside the parliament’s Administration Committee now. Lawmakers plan to break Veikkaus’ monopoly and introduce competition through licensing. Media outlet Iltalehti discovered that the National Coalition Party possibly blocked progress intentionally. Original plans say the new system begins on 1 January 2027. Veikkaus loses exclusive rights when changes take effect. Gaming companies will probably launch huge advertising efforts after the market opens. NCP fears this advertising wave, which they call “marketing tsunami”. Elections for parliament occur in April 2027.

Intense gambling promotion could affect voter opinions during the campaign season. Deputy chair Pihla Keto-Huovinen leads committee discussions regularly. Iltalehti tried contacting her but received no response. Official committee meetings avoid delayed discussions, but informal talks continue. NCP insiders mention June or July 2027 as alternative launch dates privately.

Elections Are Rumoured to Influence the Delay

Later implementation pushes market changes beyond the election period completely. Advertising storms would not affect campaign messaging this way. The next government gets a chance to modify reforms. Sweden’s 2020 market opening created immediate advertising chaos everywhere. Swedish authorities quickly imposed advertising restrictions after public complaints. Finland watches Sweden’s experience carefully. Formal explanations for potential delays are currently absent. Social Democratic sources confirm committee preparations are already complete. The original parliamentary schedule should continue without changes.

The Ministry of the Interior raises concerns about licensing system readiness. The opposition believes ministry concerns are manageable technical matters. Proper planning solves these issues. Social Democrats demand maintaining the established January 2027 date. The Finns Party shares this position on timing. Coalition partners disagree on scheduling. Chairman Mauri Peltokangas leads the committee’s work daily. He told Iltalehti that no deliberate stalling happens.