The New Jersey Division of Gaming Enforcement reported that bettors wagered approximately $126.5m on Super Bowl LX, a 25% decline from the previous year. Despite the drop, retail and mobile sportsbooks combined to generate $38.7m in revenue, reflecting a 53.6% increase year-on-year.
Operators in the Garden State paid out $87.8m in winnings to bettors, resulting in a 31.6% hold compared with 14.9% during the 2025 event. Based on the DGE’s report, Super Bowl LX wagering activity in New Jersey currently includes 11 retail sportsbooks and 14 mobile operators.
Pennsylvania Gaming Control Board sees similar pattern across Keystone State
The Pennsylvania Gaming Control Board (PGCB) reported a Super Bowl LX handle of $59.3m, representing a 41.6% decrease from the prior year. Pennsylvania maintains 17 retail sportsbook locations and 11 online wagering platforms, yet 90.6% of total handle originated from mobile betting.
Operators in the state generated just over $18.1m to boost Super Bowl betting revenue year-on-year. This is an improvement from losing $6.5m loss during the previous year’s event. Therefore, mobile wagering dominates betting activity in Pennsylvania, accounting for nearly all event-related wagers.
Kalshi volume contrasts with Nevada’s lowest handle in years
While regulated sportsbooks in New Jersey and Pennsylvania recorded lower handles, Kalshi processed over $865.2m in trading volume from its Super Bowl-related prediction markets by February 8.
Conversely, Nevada experienced its lowest Super Bowl betting handle in around 10 years. The state’s regulators reported a Super Bowl LX handle of $133.8m, $60m lower than figures from two years ago, and representing a 12.5% year-on-year decrease.
The 2026 total is the lowest recorded by Nevada gaming regulators, since record keeping began in 2017. Kalshi has already launched trading on its “2027 Pro Football Championship” market, with volume exceeding $856,000 as of February 9.
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