Spribe Names Michael Bisping As Aviator Brand Ambassador

Key Points

• Spribe signed Michael Bisping as Aviator brand ambassador on a one-year deal as part of its wider marketing partnership with the UFC.
• Bisping will promote the game through global campaigns, public appearances, fan engagement and digital activations linked to UFC Fight Night and pay-per-view events.
• The move supports Spribe’s strategy of working with MMA fighters worldwide, following earlier regional ambassador deals using the same UFC partnership framework.

Spribe secured former UFC middleweight champion Michael Bisping as brand ambassador for its crash game Aviator through a one-year agreement. This partnership represents a strategic component of Spribe’s broader marketing collaboration with the UFC organisation. The company’s UFC relationship encompasses promotional activities during Fight Night broadcasts and pay-per-view events throughout the year.

Bisping to Lead Global Aviator Campaigns Through UFC Partnership

As part of this agreement Bisping is tasked with getting the word out about the game to people all around the world through various promotional efforts and public appearances, all of which tie in nicely with the work Spribe is already doing with the UFC thanks to their existing partnership on branding & live events. According to Spribe’s CCO, Giorgi Tsutskiridze, Bisping is one of the all-time legends in the UFC, with a huge following worldwide and he’s the perfect guy to bring Aviator to his fans. The fact that he’s one of the most-retired-first British fighters to have ever won a UFC title & has since transitioned to doing commentary and podcasting is all part of the draw for Spribe who are stoked to have him on board to help promote Aviator to his fans.

Bisping himself having been the first Brit to ever win a UFC title and then gone on to do commentating & podcasting after hanging up his gloves, is going to be getting involved in loads of activities to engage with fans and help promote the game. He said that he’s always looking for new challenges, and sees Aviator as the next one, and he’s really looking forward to showing the game off to his fans.

Spribe Strengthens MMA Ambassador Strategy with Michael Bisping Deal

The ambassador programme forms part of Spribe’s comprehensive strategy to collaborate with mixed martial arts athletes across different regions. Thousands of operators currently offer the game to players worldwide, creating impressive betting volumes that demonstrate its widespread appeal. The platform’s international success provides a solid foundation for ambassador partnerships that deliver real value.

December 2025 marked another milestone when Spribe appointed Valter Walker to spearhead their brand presence across Brazil and Latin America. The company structured its agreement using its proven UFC partnership model, which facilitates targeted regional campaigns with elite fighters. Champions like Alexandre Pantoja join rising stars Michael Page and Merab Dvalishvili in representing the brand through these localised marketing initiatives.