Sportradar Unveils Playradar to Grow Hybrid iGaming Scope

Key Points

• Playradar merges sports data, streaming, and casino gaming into one platform aimed at increasing retention and engagement levels.
• It features a 24/7 live experience centre, prediction-based formats, and iGaming products including slots, table games, and virtual sports.
• The rollout covers regulated markets in the UK, North America, and Latin America, with a focus on responsible gaming and cross-sell potential.

Sportradar has revealed Playradar, a fresh iGaming brand that joins sportsbook and casino use into one platform for operators worldwide, creating a sense of anticipation across the sector. The launch shows a step forward for the company’s iGaming division and signals an industry move toward linking sports betting with casino gaming under one structure. The brand works to provide a system of cross-vertical gaming experiences, where different formats connect and keep users involved for longer sessions. It merges live and past sports data, streaming, and casino content, forming a hybrid setup that pushes engagement and lifts player value for operators.

Platform Structure and Product Range

At the centre of Playradar sits a 24/7 live experience hub where users view live sports streams while taking part in gameplay on one screen, which builds excitement. This model supports instant interaction and creates a shared experience that draws users into continued participation during live events. The platform brings hybrid sports and casino formats that connect live events with gaming systems driven by real-time data inputs. These include prediction-based games where users guess results during live matches, creating tension and interest with each moment. Examples include guessing where a golf ball lands near the hole or marking the zone where a basketball shot scores.

Alongside hybrid content, Playradar delivers standard iGaming options including slots, table games, virtual sports, arcade games, and crash formats. Some products also use virtual reality elements, opening ways for users to take part in interactive play across different formats. Playradar runs on Sportradar infrastructure, which includes its game studio, sports data systems, streaming tools, and distribution network. The platform also uses marketing, acquisition, and retention tools based on player behaviour insights across betting and gaming areas. This setup allows operators to connect sportsbook and casino services with ease while gaining more chances to cross-sell products to users. Many clients already run both segments, so the move toward a single platform feels smooth and reduces operational concerns.

Leadership and Strategy Path

The launch is guided by Edo Haitin, now Executive Vice President of iGaming, bringing long experience in operations and leadership roles. Haitin adds over 20 years of work in iGaming and live casino fields, including time as CEO of Playtech Live, which builds trust in this direction. Under his leadership, Playradar focuses on hybrid gaming that joins sports data, streaming, and game systems into one experience. This move builds on earlier tests of Sportradar iGaming tools, including trials that took place in Brazil. Company leaders see iGaming as a direct extension of current business and a key part of long-term growth plans. The link between sports viewing and gaming aims to raise user experience while increasing revenue chances for operators.

Playradar will run only in regulated markets, placing attention on responsible gaming and product fairness to avoid risk concerns. The rollout begins in the United Kingdom, North America, and Latin America, with game releases planned through 2026. Each product in the platform includes responsible gaming features, ensuring rules are followed while keeping the user experience steady. The Playradar launch shows the merging path of sports betting and casino gaming within one system. By joining data services with entertainment content, Sportradar aims to stand out in hybrid iGaming solutions and hold market attention. This plan responds to rising customer acquisition costs by focusing on deeper engagement and longer sessions from users. The platform focuses on cross-sell and immersive formats helps operators seek stable growth in a market where pressure continues to rise.