Sportradar Secures Direct DFB-Pokal Rights In New Multi-year Deal

By Kolade Abisoye - 24 Mar, 2026 More about the author

Business, Companies

Sportradar has extended its partnership with the Deutscher Fussball-Bund, securing exclusive global betting data and audiovisual rights for the DFB-Pokal outside the DACH region. The agreement takes effect from the 2026/27 season and covers all 63 matches of the competition.

This marks the first time Sportradar has entered a direct rights agreement with the German federation specifically for the DFB-Pokal. The rights were previously part of its 2025 acquisition of IMG Arena and will now transition into a direct partnership.

In addition to exclusive betting and streaming rights, the deal includes non-exclusive global media data rights.

New tracking technology introduced to enhance product capabilities

The agreement introduces skeletal data tracking to the DFB-Pokal for the first time. This technology is already used across major competitions such as UEFA tournaments, the Bundesliga and the NBA.

Its integration is expected to support more advanced analytics, improve live product features and create new ways for audiences to engage with matches.

Moritz Gloeckler, Sportradar’s EVP Rights and Strategic Projects, said: “Our extension of the agreement with DFB is a key addition to our already strong portfolio of global soccer rights. Through partnerships with FIFA, UEFA, AFC, Bundesliga, CONMEBOL and more, Sportradar is well-positioned to create the next generation of tech-driven products and services for clients to use to engage fans, reach new audiences and open fresh revenue opportunities.”

Commercial and integrity focus as market growth continues

The Director Media Rights at DFB GmBH & Co. KG, Kay Dammholz, also commented on the collaboration. “Together with Sportradar, we are ensuring a professional and safe global distribution of our betting streaming rights outside the DACH region, while upholding the highest standards of integrity and unlocking additional commercial potential for our premium cup competition.”

The agreement aligns with projections that global football betting gross gaming revenue will grow by about 50% over the next four years.