Supplier Relax Gaming has announced a new partnership with online operator Lottomart. The collaboration adds momentum to Relax Gaming’s global expansion efforts while enhancing Lottomart’s game portfolio. As part of the agreement, players can expect to access popular titles such as Money Train 4, Temple Tumble Megaways and Beast Mode. The rollout is scheduled to take place over the coming months. 

This announcement follows a period of increased visibility for Lottomart. Earlier this year, the operator renewed its sponsorship with UK television channels U&Dave and U&Gold. Also, they launched a new UK-based TV campaign in partnership with Blueprint Gaming.

Industry Leaders Share Their Views

Chris Ruddock, Commercial Director at Lottomart, expressed his enthusiasm about the deal. He described Relax Gaming as a developer the company had long admired. “Relax Gaming is a studio we have followed with great interest for some time, and we are thrilled to now welcome their content to the Lottomart platform.”

Ruddock added that collaborating with a developer like Relax Gaming shows Lottomart’s commitment to offering a diverse games portfolio within a responsible environment. He emphasised that the company is eager to see how its players respond to the new content.

Cliona Griffin, Business Development Manager at Relax Gaming, echoed the excitement, noting that Lottomart has earned a reputation for quality. “Lottomart has built a reputation for pairing a quality player experience with a carefully selected games library. We are pleased to see our flagship titles live on their platform and to support their growth with a steady stream of fresh releases,” she commented.

Strengthened by New Leadership

This partnership marks one of the first major commercial announcements under Relax Gaming’s newly appointed Chief Product Officer, Tony O’Mahony. His arrival highlights the company’s strategy of aligning product growth with expansion into new markets.

Relax Gaming also strengthened its leadership team earlier this year with the appointment of Angela van den Berg as General Counsel in May. These developments point to a company reinforcing its operational capacity while pursuing new global opportunities.

Expanding Global Presence

The deal with Lottomart comes at a time of rapid international growth for Relax Gaming. In Q1, the company announced a high-profile partnership with DraftKings as part of its North American strategy. More recently, it expanded into the Serbian market by opening of a Belgrade office.

By teaming up with Lottomart, Relax Gaming establishes its reputation as a supplier that adapts to its partners’ needs. The collaboration will provide these companies with fresh opportunities to reach new audiences in a competitive iGaming market.